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Utilities Turn to Peer Pressure to Nudge Customers

Cut your energy use to keep up with Joneses

By Kevin Spak,  Newser Staff

Posted Sep 14, 2009 8:57 AM CDT

(Newser) – Would you be more likely to rein in your energy use if you knew it would save money, or if you knew your neighbors used less? Traditional economists assume the former—that consumers do what is in their best interest—but companies are ditching that...   Read full story »

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