Fickle User Base May Doom Facebook

Integration will boost traffic on both sites, they hope

(NEWSER) - Yahoo is finally getting seriously social in a new partnership that will integrate Facebook Connect into its many properties. Yahoo users will be able monitor their Facebook feed on Yahoo, and vice versa. The integration will be done “on a deep level,” a Yahoo exec tells Kara Swisher, who finds it ironic in light of the fact that Yahoo almost managed to acquire Facebook for just over $1 billion several years ago. More»

They object in principle but end up using it by proxy

(NEWSER) - The Washington Post today profiles an increasingly rare breed: people in their 20s and 30s who don't use Facebook or other such sites. And though the “refuseniks” interviewed have different rationales—privacy, “morals and beliefs,” being “old-school in the personal touch way,” many share something in common that speaks to the pervasiveness of social networking: They use Facebook by proxy. More»

(NEWSER) - Sacha Baron Cohen has partnered up with MySpace to promote his new film, Bruno, in a move that could help revive the struggling social networking site, Advertising Age reports. MySpace is hosting a movie site for the gay Austrian fashionista—MeinSpace—and the parent site has started running an unrestricted trailer. Cohen was convinced to strike the deal because Bruno could plausibly be into MySpace. More»

Gmail, Facebook will be accessible from firm's web portal

(NEWSER) - AOL is overhauling its portal page, incorporating third-party email services and social-networking sites into AOL.com, paidContent reports. The redesigned site allows users to perform global status updates, so a message sent from AOL would show up on Facebook, Myspace, Twitter and more; users will also be able to view friends’ activity from multiple sites on an incorporated feed. More»

They're also a lot more cautious with their content

(NEWSER) - Women are the less fair sex when it comes to social networking. Ladies are a little more likely to delete friends on sites like Facebook and Twitter than gentlemen are, and a lot more likely to keep their pages private, reports AFP . A Pew Research Center study found that 67% of women say they've deleted friends compared to 58% of men, and women are 19% more likely to set their profile to private. More»