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PBR Raises Price, Doesn't Advertise—and Sales Soar

'Ironic downscale chic' keeps brand selling

By Kevin Spak, Newser Staff

Posted Sep 17, 2009 2:25 PM CDT

(Newser) – It’s a good time to be a cheapo beer, but that alone can’t explain the ridiculous year Pabst Blue Ribbon is having, Advertising Age reports. PBR’s sales are up a whopping 25%, making it by far the fastest growing cheap beer, which... Read full story »

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PBR Raises Price, Doesn't Advertise—and Sales Soar

'Ironic downscale chic' keeps brand selling

marketing • beer • Pabst Blue Ribbon

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