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'Save the Boob' Ads Turn Heads, Spark Complaints

Cutting-edge ads seek to reach younger women

By Mary Papenfuss,  Newser Staff

Posted Sep 24, 2009 3:31 AM CDT

(Newser) – Just because breast cancer is serious, does that mean PSAs have to be?  "Save the boob" is the tag line on one irreverent video in a campaign for breast cancer awareness that's drawing fans—and furious complaints. Designers of the public service announcements aim...   Read full story »

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