How We Get bin Laden: KFC's New Double Down

Reviewers not so fond of latest fast-food monstrosity

(NEWSER) - Congratulations, KFC, your Double Down stunt has gotten more publicity than a Nazi-themed romp with Jesse James. So here's a little more, in the form of what the reviewers are saying:

• The Double Down "arrives at a new low," writes Sam Sifton of the New York Times . Even the chain's signature chicken is "a slimy and unnaturally moist thing, with flavor ginned up in a lab. It is, in all, a disgusting meal, a must-to-avoid."

Sandwich with chicken in place of bread arrives Monday

(NEWSER) - Given the national concern over obesity, Thomas Rogers wondered what in the world KFC could have been thinking when it created the grotesque new sandwich that slaps bacon and cheese, slathered in mayo, in between 2 pieces of fried chicken. Rogers, who writes for Salon , went to food industry expert Darren Tristano for some answers:

• Why the Double Down? "It's unique, it's shocking, it will appeal to younger generations, and people will talk about it." Besides, he says, they don't need to add anything new to the kitchen to offer it.

Double Down ad campaign on buns labeled 'obnoxious'

(NEWSER) - Women's groups are crying foul over the location of KFC's latest ad campaign. The company is recruiting shapely college women to act as "human billboards" and hand out coupons for the Double Down sandwich while wearing sweatpants with the product's logo emblazoned on the rear. "It's so obnoxious to once again be using women's bodies to sell fundamentally unhealthy products," the president of the National Organization for Women complains to USA Today . More»