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Starbucks Goes Instant

Company has high hopes for new $1 powdered coffee

By Jason Farago,  Newser Staff

Posted Sep 29, 2009 6:59 AM CDT

(Newser) – Following a three-city test run, Starbucks is rolling out its new Via coffee across the country today, offering java-fiends an instant brew that costs less than a buck—and is purported to taste just as good as the real thing. The recession-hit coffee chain is...   Read full story »

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