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'Tighty-Whities' Get Ready to Turn 75

Company launches media blitz to celebrate iconic undies

By Rob Quinn, Newser Staff

Posted Sep 30, 2009 4:39 AM CDT

(Newser) – "Tighty whities" are turning 75 soon and Jockey International has launched a media blitz to rocket their briefs into the spotlight. The men's underwear, created after an exec was inspired by a postcard from France showing a man's bikini-style swimsuit, made its debut in... Read full story »

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'Tighty-Whities' Get Ready to Turn 75

Company launches media blitz to celebrate iconic undies

clothing • underwear • boxers • men's underwear • briefs

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More Newser Stories

Boxers or Briefs? Undies Market More Endowed Now

Men newly faced with huge array of underwear choices

German Thief Caught With 1,000 Pairs of Underwear

Police suspect man may be behind string of undie thefts

Men's Skivvy Sales Spell More Trouble

Stimulus package or not, underwear metric indicates downturn

French Company Launches Lingerie Line for Little Girls

Even 4-year-olds are included

Colbert Nukes His Underwear to Protest the 'End of Men'

Because he can't burn them in his studio

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