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Iconic London Paper Goes Free After 182 Years

Owners eliminate cover price as Evening Standard hemorrhages cash

By Jason Farago, Newser Staff

Posted Oct 2, 2009 4:54 AM CDT

(Newser) – The Evening Standard, London's 182-year-old afternoon newspaper, will become a freesheet later this month in an attempt to pump up the struggling title's circulation. The Standard, purchased by Russian oligarch Alexander Lebedev last year for the fire-sale price of one pound, loses $16 million a... Read full story »

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Iconic London Paper Goes Free After 182 Years

Owners eliminate cover price as Evening Standard hemorrhages cash

newspaper • London • free • British media • newspaper industry • Alexander Lebedev • Evening Standard

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Want to Own a Newspaper? Got $1.50?

Russian oligarch buying iconic London paper for token sum

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At $200M, purchase not about investing

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