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Saturn: GM's Biggest Mistake

Brand was an unsustainable distraction from the start

By Nick McMaster,  Newser Staff

Posted Oct 2, 2009 5:39 PM CDT

(Newser) – As General Motors’ Saturn experiment ends with a whimper, it’s important to understand that the brand was a failure from the start. Some obituaries blame GM for not providing a fuller roster of vehicles to build customer loyalty—but if anything, the automaker gave...   Read full story »

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