(NEWSER) - A group of media companies has joined forces with major advertisers to challenge Nielsen's dominance in TV ratings measurement, the Financial Times reports. The firms involved—including NBC, Time Warner, Disney, and Procter & Gamble—aim to have their rival audience measurement scheme up and running by next month, a move that could potentially shake up the way in which the $70 billion spent on TV ads yearly is parceled out. More»
