Facebook Refuseniks Still Sorta Use It

Racy pics, suicide threats get would-be cops dumped

(NEWSER) - Law enforcement agencies are probing potential recruits’ digital lives for information that might make them unfit for the job, USA Today reports. More than a third of police agencies look into applicants’ social media presence, says a new report conducted for police executives. Reviewing postings to sites like Facebook, MySpace, and YouTube, some agencies require applicants’ online passwords, or want to see their text-messaging and email records. More»

Integration will boost traffic on both sites, they hope

(NEWSER) - Yahoo is finally getting seriously social in a new partnership that will integrate Facebook Connect into its many properties. Yahoo users will be able monitor their Facebook feed on Yahoo, and vice versa. The integration will be done “on a deep level,” a Yahoo exec tells Kara Swisher, who finds it ironic in light of the fact that Yahoo almost managed to acquire Facebook for just over $1 billion several years ago. More»

Users with no brand loyalty are a shaky foundation to build a long-lasting business on

(NEWSER) - These are rosy times for Facebook, but there's no guarantee the social networking juggernaut will even be around 5 years from now, Gary Andrew Poole writes for True/Slant. The newly profitable site is riding high, with 300 million users. But as fallen giants like AOL and veterans of the dot.com implosion attest, "our expectations have changed," Poole writes. "Brand loyalty has diminished and companies tend to go bust much more quickly." More»

(NEWSER) - Sacha Baron Cohen has partnered up with MySpace to promote his new film, Bruno, in a move that could help revive the struggling social networking site, Advertising Age reports. MySpace is hosting a movie site for the gay Austrian fashionista—MeinSpace—and the parent site has started running an unrestricted trailer. Cohen was convinced to strike the deal because Bruno could plausibly be into MySpace. More»

Twitter-esque feed makes site jumbled, members complain

(NEWSER) - The latest changes to Facebook are barely a week old and are already prompting the ire of users, the San Francisco Chronicle reports. Updates from friends now appear on the homepage in a real-time, Twitter-esque feed, which users complain crowds out more important messages, like friend requests. A user group, "One million against the new Facebook look," already has 254,512 members. More»