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Tiny Coke Can Is the New 'Light' Cigarette

Sneaky 'portion control' advertising blitz a cynical ploy: Saletan

By Harry Kimball, Newser Staff

Posted Oct 19, 2009 5:15 PM CDT

(Newser) – The advertising blitz accompanying the release of Coca-Cola’s new 7.5 ounce “mini can” sounds suspiciously like the original pitch for light cigarettes, William Saletan writes. A company exec says the innovation “supports the idea of moderation and offers people yet another... Read full story »

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Tiny Coke Can Is the New 'Light' Cigarette

Sneaky 'portion control' advertising blitz a cynical ploy: Saletan

soda • calories • soft drinks • Coca-Cola • packaging • Coke • portion control • light cigarettes

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More Newser Stories

Woman's Death Blamed on 2 Gallons of Coke a Day

New Zealand family faults company

Why the US Isn't on the Fanta Bandwagon

It's big abroad, not so much in the States

Coke in Talks to Buy Monster

Would be Coke's biggest purchase

Coke Modifies Coloring to Avoid Cancer Label

California cracks down on substance in caramel additive

Half of America Downs One Sugary Drink Daily

And 1 in 20 of us drinks the equivalent of more than four cans of soda daily

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