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Now Driving Innovation in India: the Poor

As developed economies slump, it markets directly to the lower class

By Harry Kimball,  Newser Staff

Posted Oct 20, 2009 1:04 PM CDT

(Newser) – Indian engineers once did little but cater to Western companies, while consumers at home made do with hand-me-down products from the developed world. That is changing in a big way as foreign economies crater and the 1.1 billion consumers of the subcontinent reveal a...   Read full story »

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