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Barbie Braces for Doll Wars

Upstarts move in while Mattel hits back

By Harry Kimball,  Newser Staff

Posted Oct 21, 2009 2:02 PM CDT

(Newser) – Barbie remains the best-selling doll in the world, but she's in a dogfight. Mattel is banking on a new iteration—complete with 12 movable joints—called “Fashionista Barbie” to combat incursions from the likes of Spin Master's “Liv” dolls, and MGA’s “...   Read full story »

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