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Nissan Leaf Wins Name Game

Not dirty, sexy, or violent, brand is 'a minor miracle'

By Nick McMaster,  Newser Staff

Posted Oct 30, 2009 5:40 PM CDT

(Newser) – Nissan already had its work cut out in designing a hybrid—whatever it made had to measure up to Toyota’s hugely successful Prius. Then it needed a name, which came at the end of a process blending business, culture, and the law. Possibilities must...   Read full story »

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