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Fast-Food Star of Recession: $5 Footlong

Subway is rewarded for listening to franchisee

By John Johnson,  Newser Staff

Posted Nov 7, 2009 11:34 AM CST

(Newser) BusinessWeek has found what it calls the "fast-food success story of the recession"—the $5 footlong sandwich from Subway. The simple idea began with a franchisee who noticed slow sales on weekends and decided to knock down prices to bring in customers. After...   Read full story »

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