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JC Penney Ditching 'Big Book' Catalog

Oversize book was a relic in Internet age

By Nick McMaster,  Newser Staff

Posted Nov 18, 2009 5:00 PM CST

(Newser) – Retailer JC Penney is discontinuing its Big Book—the 1,000-page catalog as big as a telephone book—as customers increasingly buy from jcp.com. The Penney Big Book has long been a cultural fixture for many, but younger customers aren't following suit. "It...   Read full story »

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