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How Twilight Rescued Hot Topic

Goth retail mainstay is relevant again thanks to books, films

By Evann Gastaldo,  Newser Staff

Posted Nov 20, 2009 11:34 AM CST

(Newser) – Like much of America, Ylan Q. Mui had forgotten all about Hot Topic, the mall mainstay for baby Goth merchandise—and then Twilight came along and made the store relevant again. The uber-popular vampire franchise “accomplished what the store had tried but failed to...   Read full story »

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