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Advertisers: Take a Cue From Ketel One

TV spots hint at hard times, and does it well

By Jen Paton,  Newser User

Posted Nov 30, 2009 7:50 PM CST

(Newser) – Advertisers trying to market to recession-bruised consumers could take a cue from Ketel One vodka, suggests Seth Stevenson in Slate. Rather than playing Debbie Downer and addressing the recession with coupons—or ignoring it entirely à la Grey Goose’s glamorous yachting women—Stevenson says...   Read full story »

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