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Paywall Model Make-or-Break for Variety

Audience loyalty critical as online competitors gain ground

By Nick McMaster,  Newser Staff

Posted Dec 10, 2009 2:50 PM CST

(Newser) Variety will phase in a paywall starting today, a return to its pre-2006 model and a big gamble that its long history as the Hollywood daily will spur users to open their wallets. The site's traffic has increased since it became free, but it failed...   Read full story »

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