Follow Newser on Twitter   Friend Newser on Facebook
Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Pepsi Won't Field Super Bowl Ads

Beverage maker focusing on integrated digital campaign instead

By Harry Kimball,  Newser Staff

Posted Dec 18, 2009 10:21 AM CST

(Newser) – Pepsi will end its 23-year advertising presence on the Super Bowl telecast to focus on a cross-platform marketing push with a strong digital component. The company was quick to spin the retreat, which will leave the broadcast wide open to archrival Coca-Cola. “The Super...   Read full story »

COMMENTS
You need to Log in to Newser to comment. Don't have an account yet? Sign up now!
12 comments
A snapshot of the day's best news stories.
 

NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   BuzzFeed   |   Cracked   |   Timelines   |   Geek Sugar   |   Business Insider   |   HuffPost Entertainment