Kim Kardashian Rakes in $10K Per Tweet

Share price continues slide as advertising views flatline in January

(NEWSER) - Google, flying high in November when its stock hit a record $747.24, is falling back to Earth as investors worry that the slowing economy is discouraging web surfers from clicking on the search giant’s ads, reports the Wall Street Journal. A comScore report yesterday said Google’s January US click-throughs were flat compared to a year ago, a concern since most of Google’s revenue comes from its text-ad traffic. More»

Billionaire has to donate last half of money needed to get them back online

(NEWSER) - Celebrities had a plan: Stay off Twitter until they raised $1 million for HIV/AIDS relief, in a campaign known as "Digital Death." Just one problem: They expected to raise the cash in a snap ... and they didn't. After six days of silence, just $450,000 had come in: Not a lot of money to someone like Kim Kardashian, who took part in the campaign and who can rake in about $10,000 for just one tweet. Their solution? Beg a billionaire pharmaceutical executive to pony up the last $500,000 needed. More»

Firms fight to shape what's being said about their brands

(NEWSER) - It isn't just Yelp, now the object of a class-action lawsuit, that's accused of manipulating those supposedly spontaneous grass-roots reviews popping up all over the Internet. Public relations companies are working overtime to shape online, word-of-mouth marketing to benefit their clients. The arena is becoming a battleground as companies strive to quash bad reviews and multiply the good ones, the Washington Post reports. More»

Celebs can net $10K just for one tweet endorsing a product

(NEWSER) - Twitter represents a new frontier for advertising, with companies like Ad.ly connecting advertisers to much-followed celebrities. The Daily Beast lists the most highly compensated tweeters:

1. Kim Kardashian : 2,795,369 followers, $10,000 (at least) per tweet.
2. Soulja Boy : 2,002,848 followers, $10,000 (at least) per tweet.
3. Dr. Drew Pinsky : 1,832,536 followers, $10,000 (at least) per tweet.
4. Samantha Ronson : 1,485,813 followers, $7,000-$10,000 per tweet.

$25M search deals with Microsoft, Google push it barely into black

(NEWSER) - Twitter will be marginally profitable this year thanks to deals with Google and Microsoft that open up the social networking site’s streams to those companies’ search engines. The agreement with Google is worth about $15 million, while the Microsoft partnership should net Twitter around $10 million. The short message site is thought to have operating expenses between $20 million and $25 million. More»