'Desperate,' 'brilliant' cash-back plan will sap Google's base
(NEWSER) - Many are pooh-poohing Microsoft’s cash-back search scheme, but Michael Arrington of TechCrunch thinks it’s going to work—and be a major pain in Google’s side. With search-market share at a mere 9.1% (and falling), Microsoft has little to lose, Arrington argues, because search is a winner-takes-most proposition. If customers respond to bribery—and history suggests they will—Microsoft could widen its pie piece. More»
