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Getting Too Big, Too Fast Was Toyota's Downfall

Company broke its own rules in the race to No. 1

By Rob Quinn,  Newser Staff

Posted Jan 29, 2010 5:29 AM CST

(Newser) – Execs at rival firms used to puzzle over how Toyota could possibly expand so fast while maintaining quality. As the recall crisis continues growing, they know now it couldn't, writes Paul Ingrassia. Toyota sensed weakness among US automakers and opportunity in emerging markets over the...   Read full story »

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