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Toyota Faces Massive Ad Buy to Rescue Brand

Recall leaves company's reputation in tatters

By Rob Quinn,  Newser Staff

Posted Feb 1, 2010 5:28 AM CST

(Newser) – Toyota is going to have to shell out for the biggest and best ad campaign in its history to have any hope of bouncing back from the recall disaster, ad industry execs say. The company—which is losing an estimated $400 million a week while...   Read full story »

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