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Small Firm Nabs $650K Prize for Super Bowl Ad

Crafty dog spot from small NC firm comes in 2nd with viewers

By Harry Kimball,  Newser Staff

Posted Feb 8, 2010 2:48 PM CST

(Newser) – A crafty dog and a bag of Doritos combined to create a memorable Super Bowl ad and a big payday for a small North Carolina production company—$650,000. The firm won $50,000 for the spot originally and another $600,000 for taking the...   Read full story »

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