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Microsoft Goes Incognito to Attack Google

Hires PR firm to build opposition to merger; its name is disguised

By Jonas Oransky,  Newser Staff

Posted Sep 24, 2007 1:13 PM CDT

(Newser) – Microsoft quietly hired Burson-Marsteller to rally opposition to Google’s proposed acquisition of online ad networker DoubleClick—and some are rankled that the software giant’s name was kept out of the pitches. The PR firm sought to convince key players the deal would hamper...   Read full story »

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