After locking in young male gamers, mainstream consumer is next target
(NEWSER) - Microsoft hopes to discard the image of its Xbox 360 as a distinctly young, overwhelmingly male form of entertainment and push more casual experiences toward a wider, mainstream audience, the New York Times reports. Microsoft debuted more accessible entertainment fare at the annual E3 convention yesterday, including features to share photos and stream Netflix movies, as well as family-friendly games. More»
