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Microsoft Plots to Dent Google Ad Lead

Software company touting its new non-search model

By Nick McMaster, Newser Staff

Posted Sep 26, 2007 4:05 PM CDT

(Newser) – Microsoft wants to reinvent online advertising, replacing the dominant search engine model with a tracking system that would tell advertisers precisely which ads consumers had viewed before visiting their sites. The new model is the product of aQuantive, an internet ad firm purchased by Microsoft... Read full story »

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Microsoft Plots to Dent Google Ad Lead

Software company touting its new non-search model

Google • Microsoft • DoubleClick • Internet advertising

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