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Lexus Reaches for Luxury Cachet

Wealthy suburbanites' car of choice gets high-end makeover

By Colleen Barry,  Newser Staff

Posted Mar 26, 2007 11:23 AM CDT

(Newser) – Stodgy luxury standby Lexus is trying to trade up to the hot "prestige luxury" market with a new line of $70,000 and up automobiles.  Along with the new models comes a massive rebranding effort that aims, says a  marketing manager, to get...   Read full story »

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