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Japan Tests Billboards That See You, Adjust Ads

'Minority Report'-style technology scans passing faces

By Kevin Spak, Newser Staff

Posted Mar 10, 2010 10:42 AM CST

(Newser) – Some Japanese malls are already testing a personalized billboard technology eerily similar to the one seen in Minority Report. The new billboards, developed by Japanese electronic company NEC, scan the faces of passing shoppers, quickly determine their age and gender, and then display demographic-appropriate ads,... Read full story »

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Japan Tests Billboards That See You, Adjust Ads

'Minority Report'-style technology scans passing faces

advertising • privacy • billboards

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More Newser Stories

Smart Billboards: They're Watching You

Advertisers use surveillance technology to gather data on passers-by

'Anti-Semitic' Hanukkah Vodka Ad Pulled

'Christmas Quality, Hanukkah Pricing' slogan angers ADL

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'No need for gender testing!' billboard draws complaints

Allen, American Apparel Settle Suit for $5M

Filmmaker had sued over the use of his image in advertising

Starbucks Shrugs Off Big Mac Attack

Company refuses to get steamed as rivals move in for the kill

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