'Boobies' Cancer Campaign Gets It Wrong

More and more embracing their smaller assets

(NEWSER) - When it comes to breasts, bigger isn’t always better . The assumption that A-cup women are constantly looking for push-up bras to enhance their assets is no longer unequivocally true, and a number of boutiques and online stores are now specializing in smaller size—but still sexy—bras. In the past, it wasn’t uncommon for smaller-chested women to be directed to the children’s section for a training bra, the New York Times reports. Now, they have a wide selection of come-hither styles, and they’re embracing it. More»

(USER SUBMITTED) - Cornell professor Michael Lynn has proven what Heidi Montag just knew, the founders of Hooters proved 27 years ago, and the first upright man discovered 2 million years ago. Waitresses with large breasts get better tips. It also doesn’t hurt to be blonde and slender. Professor Lynn’s colleagues were shocked, shocked, by his breakthrough. "I am disappointed but not surprised to learn that female servers with larger breasts receive more generous tips,” Law Prof. Sherry Colb, who studies sexual equality, told the Cornell Sun. More»

Research offers hope to breast cancer victims

(NEWSER) - Australian scientists are about to launch tests of a new medical technique that they expect will help cancer victims regrow their own breasts and will eventually replace reconstructive surgery. The technique, which involves implanting a device to help fat tissue grow, worked well on pigs and will be tested on human volunteers within the next six months. If the trials are successful, the technology could be available to breast cancer patients within 5 years. More»

Cutting-edge ads seek to reach younger women

(NEWSER) - Just because breast cancer is serious, does that mean PSAs have to be? "Save the boob" is the tag line on one irreverent video in a campaign for breast cancer awareness that's drawing fans—and furious complaints. Designers of the public service announcements aim to grab the attention younger women, and encourage them to do breast self-exams. One ad shows a well-endowed bikini babe sashaying past salivating onlookers. Another shows women "pledging allegiance" to their "girls, hooters, tatas and chichis." More»

(NEWSER) - Facebook executives have again bungled rules banning breasts on the site, this time concerning cancer surgery. Facebook bans "sexual content" and bounced photos a cancer patient posted of her mastectomy scars to educate other women. After a torrent of complaints a Facebook spokeswoman admitted: "We made a mistake," and encouraged the woman to repost. Still an ongoing debate are breast-feeding photos. Facebook relented a tad on that ban and allowed "discrete" shots after complaints. More»