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Honey Nut Cheerios Bee Disappears

It's for a good cause: to bring awareness to declining bee population

(Newser) - He's known for tempting our tummies with the taste of nuts and honey, but it looks like Buzz the bee (or, at least, the northern version of him) will be taking a temporary hiatus. The General Mills mascot used in promotions for Honey Nut Cheerios will be taken off... More »

University of ND Has New, Non-'Hostile' Nickname

It's now the Fighting Hawks

(Newser) - University of North Dakota backers have selected Fighting Hawks as the school's new nickname, the school announced Wednesday. The predatory bird received 57% of the mascot vote compared to 43% for Roughriders. The new nickname replaces Fighting Sioux, which was retired by the state Board of Higher Education in... More »

Amherst Set to Dump 'Racist' Mascot

Lord Jeff advocated giving smallpox to Native Americans

(Newser) - A British lord now best known for advocating biological warfare may be America's most endangered mascot. At an informal vote at Amherst College on Monday night, faculty voted unanimously in favor of dumping the Massachusetts institution's unofficial "Lord Jeff" mascot, reports the New York Times . The mascot... More »

High School May Lose Live Tiger Cub Mascot

Booster club fails to satisfy state's guidelines for using exotic animals

(Newser) - Is a 45-year tradition coming to an end? A football-crazed Ohio high school brought out a live tiger cub before its season opener on Thursday as it always does, but the Guardian reports the school apparently did so without meeting new state regulations on exotic animals. Every year since 1970,... More »

Illinois School Refuses to Drop 'Midget' Name

Freeburg Midgets will remain as such

(Newser) - Athletes at a southern Illinois high school will keep the nickname Freeburg Midgets, despite the objections of a group representing people with dwarfism who find the name offensive. About 500 people gathered at the Freeburg Community High School late yesterday to urge the school board not to dump the mascot.... More »

NSA Recycling Mascot Is a Bit Scary

Apparently a recycling bin needs huge arms

(Newser) - The NSA has revealed its mascot for Earth Day tomorrow, and though the fact that the agency has a recycling mascot is odd enough, Gizmodo reports it's "an anthropomorphized and oddly buff recycling bin named Dunk" that "breaks new ground creepiness-wise." The Verge , meanwhile, thinks he'... More »

'Not Your Mascot:' Native Americans Protest Redskins

As team bus is involved in an accident on way to Minneapolis

(Newser) - The Washington Redskins are having a rough time of it today: Things started with a crash this morning involving two of the team's buses, which were en route to play the Vikings in Minneapolis, reports the AP . A police escort in Minnesota crashed into a guardrail around 8:30am;... More »

Calif. High School Drops Arab Mascot

But school's replacement is also an Arab

(Newser) - Mascot makeover: California's Coachella Valley High School has retired its football team's hook-nosed Arab mascot and his bellydancing genie sidekick after complaints about "Orientalist stereotyping" from the American-Arab Anti-Discrimination Committee. But the school district plans to keep the team's "Arabs" nickname and has come up... More »

Cubs Fans: New Mascot Way Too Cuddly

'Clark the Cub' not getting a very warm welcome

(Newser) - Chicago Cubs fans, meet your new mascot, "Clark the Cub." The team describes him as "unbearably cute," but so far, fans seem mostly unhappy. Some have voiced their frustration on Twitter, with one fan writing, "Oh God, he's real." Comments lit up the... More »

NFL Mascot Seriously Hurt in Zip Line Accident

Kansas City Chiefs' Dan Meers suffers back injury

(Newser) - A man who has been the Kansas City Chiefs' mascot for more than two decades was seriously injured this weekend while rehearsing a zip line routine at Arrowhead Stadium. His attorney today blamed human error and said the company responsible for securing his riggings appeared to be at fault. It'... More »

Time for This High School to Change Its Mascot?

Activists take on Coachella Valley High's 'Arab'

(Newser) - Meet the "Arab," Coachella Valley High's mascot: He wears a smirk, has a hooked nose, and, in some depictions, has just one tooth. And the controversy around him is heating up. In a letter to the school last week, the American-Arab Anti-Discrimination Committee slammed the "orientalist... More »

Fan Sues After Injury by Flying Hot Dog

Worse, it was thrown by the Kansas City Royals mascot

(Newser) - Bad enough to get injured by an airborne hot dog. But a hot dog thrown by a goofy baseball mascot? That's grounds for a lawsuit. Or says a Kansas City man who is suing the hometown Royals over the 2009 incident, reports the AP . It seems that mascot Sluggerrr... More »

Oops: Fukushima Co. Names New Mascot 'Fukuppy'

Firm's rebrand runs into translation trouble

(Newser) - A Japanese firm with the unfortunate name Fukushima Industries found itself the target of mockery on social media after unveiling a new mascot with an even more unfortunate name: Fukuppy. The company—an Osaka-based maker of industrial cooling equipment with no connection to the nuclear plant of the same name—... More »

Japan Prison Unveils Cuddly New Mascot

Institution decides its image needs softening

(Newser) - A Japanese prison that wants to be known as more than just a forbidding place of punishment has decided to soften its image with a cuddly mascot. The debut of "Katakkuri-chan"—a 6-foot-6 figure in a warden's uniform with a huge purple flower for hair—helped draw... More »

Louisiana Tech Mascot Dies of Heat Stroke

Worker who left dog outside, covered up death, fired

(Newser) - Louisiana Tech fans suffered anxiety and then heartbreak because of a negligent animal care worker who left their beloved mascot outside in 100-degree heat. The English bulldog, Tech XX, died of heat stroke, but the worker covered up the death, telling people that the dog had gone missing, reports the... More »

Chuck E. Cheese Getting 'Hip' Makeover

Singing rat becomes guitar-playing mouse

(Newser) - Farewell, Chuck E. Cheese. Awesome as the huge singing rat is, the company behind the character and his chain of kiddie pizza joints decided it's time for a new, hipper image. Specifically, Chuck will be re-launched in an ad campaign this week as a rock star mouse who plays... More »

Quaker Oats Mascot Loses His Double Chin

Gets about 5 pounds shaved off him as part of brand makeover

(Newser) - Larry, the Quaker Oats mascot who has graced the box of oatmeal you've stared at for decades, is magically losing what many wish they could erase in old age: his double chin. Yes, a skinnier, younger-looking Quaker now graces the brand's products, part of a makeover designed to... More »

High School to Teams: No, You Can't Be 'Cougars'

Yes, it's because of the reason you're thinking

(Newser) - Students at a high school near Salt Lake City will be cheering on their Chargers next season, even though they picked "Cougars" as the school mascot. It seems some well-meaning school board members overruled the results of the student vote because they thought Cougars would be offensive to women... More »

The 5 Creepiest Ad Mascots of All Time

In honor of BK's King, Time breaks down the weirdest product hawkers

(Newser) - Now that Burger King’s weird plastic-faced “King” mascot is done terrorizing us , Time decided to break down the creepiest product mascots of all time. You can check out some of their greatest hits in the video gallery below. More »

Soccer Player Kills Rivals' Owl Mascot

Rival player kicks bird off pitch during Colombian match

(Newser) - Turns out that kicking an opposing team's mascot wasn't such a great idea: A Colombian soccer player who booted his opponents' lucky owl may face a fine and possibly even prison time after the creature died. The bird had wandered onto the field and been struck by a ball, at... More »

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