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October 10, 2008 7:05:44 PM CDT

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Stories related to: branding

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12 Stories

  • September 2008

    • LiLo Launches Branding Company

      Women's Wear Daily  |  Sep 18, 08 11:16 AM CDT

      LiLo Launches Branding Company

      (Newser) - In yet another attempt at reinvention, 22-year-old Lindsay Lohan has launched a brand development company that will hawk her merchandising ideas, Women’s Wear Daily reports. Expensive leggings are en route to boutiques this fall, but the company, called 6126, also plans to develop a cheaper spandex line, natural self-tanners, and other moderately priced accessories.  More »

      Tags

      celebrity  • business  • fashion  • Lindsay Lohan  • clothing  • branding

  • July 2008

    • McCain Strays Off Message, But Which Message?

      Washington Post  |  Jul 31, 08 1:38 PM CDT

      McCain Strays Off Message, But Which Message?

      (Newser) - John McCain relishes interacting with voters and sparring with the press, a style that's helped earn him his "maverick" reputation even as it ties his advisers and staff in knots. The campaign as a whole is turning to Karl Rove-style tactics, but the candidate's unpredictable behavior is making it tough to present a united front, the Washington Post reports. More »

      Tags

      Barack Obama  • John McCain  • Karl Rove  • negative campaigning  • attack ad  • Steve Schmidt  • branding

    • France's Latest Craze: A Dance or a Brand?

      Los Angeles Times  |  Jul 19, 08 7:36 PM CDT

      France's Latest Craze: A Dance or a Brand?

      (Newser) - There’s a dance craze gripping France—or is it an unabashed commercial scheme, hawking t-shirts and chewing gum? Either way it’s called Tecktonik, and kids are crazy about it, the Los Angeles Times reports. The mix of hip-hop, techno, and random arm movements is championed by dancers with skinny pants and asymmetric hairdos, and is even showing up in grade schools. More »

      Tags

      France  • Paris  • dance  • branding  • suburbs  • merchandise  • club

    • NATO Hires Coke Exec to Boost its Brand

      New York Times  |  Jul 16, 08 2:03 AM CDT

      NATO Hires Coke Exec to Boost its Brand

      (Newser) - NATO: the Real Thing? The alliance is seeking an image makeover in the face of public apathy and has hired a Coca-Cola executive to help, reports the New York Times . Support for NATO has waned in many of its 26 member nations since the end of the Cold War, and defense chiefs believe reconnecting with the public—to persuade taxpayers that NATO remains relevant—is vital to the alliance's future. More »

      Tags

      NATO  • Cold War  • branding  • alliance  • public relations

  • June 2008

    • Teacher Who Branded Students Fired

      Associated Press  |  Jun 21, 08 8:20 AM CDT

      Teacher Who Branded Students Fired

      (Newser) - An Ohio school board has voted unanimously to fire a science teacher who used an electrostatic device to brand 8th-graders with a cross, the AP reports. Science teacher John Freshwater, who says the marks were simply Xs, had been in trouble with the board before for teaching creationism, slamming evolution and other scientific theories, and keeping a Bible on his desk. More »

      Tags

      school  • teacher  • branding  • creationism  • science education  • middle school

    • Is That a Commercial or a Game Show? Maybe Both

      New York Times  |  Jun 12, 08 5:26 AM CDT

      Is That a Commercial or a Game Show? Maybe Both

      (Newser) - The days when a TV host would serve up a tasty bowl of Alpo or light up a Lucky Strike on-air and sing its praises are long gone, but in-show sponsorship may be making a comeback, the New York Times reports. Meow Mix will launch its own game show this summer, and Dos Equis beer plans to boost its brand with an upcoming reality show. More »

      Tags

      television  • marketing  • branding  • TV advertising  • advertisers  • game show  • Dos Equis

    • Turnaround King Sees Gold in Margarine

      CNNMoney  |  Jun 5, 08 7:45 PM CDT

      Turnaround King Sees Gold in Margarine

      (Newser) - Hailed as a marketing magician for successes with Healthy Choice and Tropicana, billion-dollar brand legend Steve Hughes is at it again, Fortune reports. Turning Smart Balance’s “good” cholesterol into an industry-leading line of spreads is the goal, though stiff competition, rocketing commodity prices, and strapped shoppers could work against efforts to expand offerings. More »

  • May 2008

    • Mega-Brand Rollout Revives Ol' Blue Eyes

      Los Angeles Times  |  May 11, 08 2:59 PM CDT

      Mega-Brand Rollout Revives Ol' Blue Eyes

      (Newser) - Ol' Blue Eyes is still doing it his way—or his heirs' way, to be more precise. Frank Sinatra's family has inked a deal with Warner Music Group to ensure the singer's return on the 10th anniversary of his death: A postage stamp and new CD and DVD collections are coming out, as is a digital resurrection of the Pack Master turned ad pitchman, the Los Angeles Times reports. More »

      Tags

      music  • death  • Warner Music  • branding  • stamps  • resurrection  • Rat Pack  • Frank Sinatra

  • April 2008

    • John McCain: the Brand

      Washington Post  |  Apr 12, 08 2:36 PM CDT

      John McCain: the Brand

      (Newser) - John McCain is more than a candidate, he's a brand—and a successful one at that, the Washington Post reports. His image of independence, experience, and, of course, straight talk endures in the public eye and explains why he keeps rising in national polls despite his support for an unpopular war and an unpopular president. Two market research firms described him as a combination of Ford pickup, Wrangler jeans, and Timex. More »

      Tags

      John McCain  • marketing  • campaign tactics  • branding

    • Britney to Front Furniture Biz

      New York Post  |  Apr 8, 08 9:33 AM CDT

      Britney to Front Furniture Biz

      (Newser) - Britney Spears, who once ditched a custody hearing to await a furniture delivery, may be going into the ottoman and end table business herself. In an attempt to salvage his daughter's bleeding fortune, Jamie Spears has spent two months on a deal whereby the struggling pop star would endorse a line of Danish imports, reports New York Post's Page Six. More »

      Tags

      California  • Britney Spears  • endorsement  • Denmark  • Jamie Spears  • branding  • Claus Hjelmbak  • Scandinavia

  • November 2007

    • Ethiopia Stirs Up Coffee Industry

      Christian Science Monitor  |  Nov 10, 07 3:33 PM CST

      Ethiopia Stirs Up Coffee Industry

      (Newser) - Ethiopia is trademarking its distinctive coffee crop, a move that could bring $88 million a year to the impoverished country, the Christian Science Monitor reports. Coffee connoisseurs happily pay up to $10 per pound for beans from Ethiopia’s Yirgacheffe region, but less than $1 of that goes to farmers growing it. Obtaining the trademark could change all that, much to the chagrin of distributors such as Starbucks. More »

      Tags

      coffee  • Ethiopia  • branding  • developing world

  • September 2007

    • GOP Heads to Brand Rehab

      Politico  |  Sep 5, 07 12:42 PM CDT

      GOP Heads to Brand Rehab

      (Newser) - As the Republican Party continues to languish in the polls, leaders are hoping that the GOP can be reintroduced to Americans with a bit of corporate-style rebranding. House minority leader John Boehner has convened an ad hoc committee to develop a new pitch for the party as one of small government and tough diplomacy, rather than unsuccessful wars and sex scandals. More »

      Tags

      Republicans  • GOP  • Republican Party  • John Boehner  • branding

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