branding

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Honey Nut Cheerios Bee Disappears

It's for a good cause: to bring awareness to declining bee population

(Newser) - He's known for tempting our tummies with the taste of nuts and honey, but it looks like Buzz the bee (or, at least, the northern version of him) will be taking a temporary hiatus. The General Mills mascot used in promotions for Honey Nut Cheerios will be taken off... More »

Trump's Luxury Brands Have Lost Their Glitter

And he really only has himself to blame, per Politico

(Newser) - For more than 10 years, BAV Consulting has kept an eye on the Donald Trump brand, documenting its peaks and valleys in consumer opinion. But as Politico reports, the Donald's hold on the luxury goods market—which has helped amass him a portfolio that Bloomberg has estimated is worth... More »

Malaysia Airlines Nixes 'Bucket List' Contest

Company tries to coax people back on planes with regrettable promo

(Newser) - Even a drunken, washed-up Don Draper would know better than to pitch this: Malaysia Airlines —dogged by the twin tragedies of Flight 370 and Flight 17 and desperate to fill its scads of empty seats — came up with what apparently seemed like a promising promotion: the "My... More »

Google Goes Hollywood, With Big Role in New Film

Vince Vaughn, Owen Wilson comedy 'The Internship' gets prime access

(Newser) - The phrase "product placement" doesn't begin to cut it. In the upcoming comedy The Internship, Google has something more akin to a starring role, reports the Los Angeles Times . The company not only allowed the comedy with Owen Wilson and Vince Vaughn to shoot for two days at... More »

London Warns Olympics Fans: Don't Post Pics

Olympics protected by stringent branding laws

(Newser) - The Olympics are headed to London this summer, but visitors and athletes alike better beware of what they post online, reports Mashable . London has passed legislation ahead of the games to penalize people who violate the games' official branding. Legally speaking, this would include:
  • Athletes posting media of themselves with
... More »

How Whole Foods Is Brainwashing You

Grocer 'primes' you into spending more from the instant you walk in

(Newser) - You may have thought it was gettin' real in the Whole Foods parking lot, but just wait until you get inside, where the supermarket giant bombards you with manipulation that "primes" you to spend. From the fresh-cut flowers at the entrance suggesting freshness is everywhere, "without a shadow... More »

Pot Soda Bubbles Into Mainstream

Canna Cola looks for 'Snapple market' of THC snacks

(Newser) - Sure, there are marijuana soft drinks out there. But the world of "medibles"—snack products made with psychoactive doses of THC—is not that different from any other market in that it's not who does it first, but who does it best. And according to Clay Butler, the... More »

Starbucks' New Logo a Grande Mistake?

What's up with the total lack of words?

(Newser) - The new Starbucks logo is here: Is it a disaster of Gap logo proportions ? Not quite, but critics are still a bit baffled:
  • Why did they remove “those pesky words that say Starbucks Coffee?" wonders Meg Marco on the Consumerist . “Coffee, we assume, was the primary problem.
... More »

Despite Haters, Kim Kardashian's Brand Soars

To many consumers, she's an entrepreneur

(Newser) - Kim Kardashian is nothing if not polarizing. A New York Times profile acknowledges that for every person who hates her (her fans are "classless, tasteless, and clueless sheep," says one) there are many more who will follow her on Twitter, wear her clothes, buy products she's endorsed, and... More »

Gap Abandons Logo Change

Retailer decides to stick with the classic

(Newser) - Gap is ditching that ugly new logo . Just one week after it unveiled the cheap-looking design, the retailer announced (on Facebook) that is has decided to stick with its classic white-on-navy look. "We've heard loud and clear that you don't like the new logo," the company said. "... More »

GM: Stop Calling Them 'Chevys'

Car giant tries to improve 'branding' by killing nickname

(Newser) - You can see the USA in your Chevrolet, but GM would rather if you stopped driving your “Chevy” to the levee or anywhere else. The company has sent out a memo to all its employees urging them to banish the ubiquitous nickname from their vocabularies. “We’d ask... More »

KFC's Brilliant New Tagline: So Good

Good luck rescuing the bottom line with that one

(Newser) - Even with the Double Down, KFC is in a slump—US same-store sales fell 4% last year—and it's been trying to dig its way out by coming up with yet another fresh message. The chain has cruised through four such campaigns in recent years, the most recent being the... More »

Top 15 Boomer Brands

Levi's, Pepsi, Harley, and Facebook make the list

(Newser) - The 77 million people born between 1946 and 1964 helped make and break some of the world's great brands. Judann Pollack of Ad Age picks the top 15:
  • Levi's—Today, Levi's jeans sit desk-side on casual Fridays. But in the 1960s they were marketed with music from Jefferson Airplane.
  • Pepsi
... More »

Texas Frat Boy Branded by 'Brothers'

Kappa Sigma member says he only gave consent for 1 butt cheek

(Newser) - A Texan fraternity is being investigated after members had too many beers and treated a fraternity brother like a steer—by branding him with Greek letters. Texas Christian University student Amos Carter IV suffered second- and third-degree burns when his Kappa Sigma brothers used a red-hot coat hanger on his... More »

Vodka Wins Protected Status

Meaning the watered-down spirit 'Vodkat' is out of luck, needs new name

(Newser) - Watered-down vodka-like spirits can't use vodka-like names, a British judge ruled yesterday. He ruled in favor of Smirnoff maker Diageo and ordered the producers of "Vodkat"—a 22% strength spirit made from a mix of vodka and neutral fermented alcohol—to find a new name for their drink.... More »

Pepsi Buys Branding Rights to MTV Award

Congrats! You win best 'Pepsi Rock Band Video' honor

(Newser) - This Sunday, MTV will bestow its first Video Music Award on a non-professional. It also happens to be the first time the network has sold naming rights to an award, reports Advertising Age. Hence, the prestigious “Best Performance in a Pepsi Rock Band Video Award.” The winner will... More »

Try a Search Engine Blind Taste Test

(Newser) - So much of our search engine experience is based on branding, but who would come out on top without all the window dressing? Blind Search may help you figure it out. Designed by a Microsoft employee, it spits out unadorned results from Google, Bing, and Yahoo, only telling you which... More »

Newspapers: Forget Paywalls, Take Content Live

Only 'experiences,' not content, can save the news: Jenkins

(Newser) - Suddenly every newspaper is talking about a Journal-style online paywall or a "freemium" subscription model, but Guardian columnist Simon Jenkins is resigned that "stunned and traumatized" papers are on their way out. Instead of paywalls, Papers should learn from the battered music industry, which has used "... More »

Behind KFC's Marketing Meltdown

How does a TV ad blitz and an Oprah endorsement result in a brand nightmare?

(Newser) - How to engineer a marketing disaster: Make offer, rescind offer, turn away hungry customers. Kentucky Fried Chicken’s grilled-chicken promotion was to be the largest launch in the chain’s history but turned out to be a promotional nightmare, Advertising Age reports in a look at how a massive TV... More »

Marketers Ditch Fast Food for Produce Aisle

(Newser) - Wary of being associated with fast food, Disney and others are leaving Happy Meals behind and targeting young buyers—well, their parents—by branding everything from eggs to apples, the Big Money reports. Disney properties like Mickey Mouse, Miley Cyrus, and Zac Efron appear on packaging as well as the... More »

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