branding

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She Thought It Would Be a Tattoo. It Was a Branding

Women recount bizarre initiation of secret group within Nxivm self-help organization

(Newser) - It's called Nxivm, pronounced Nex-e-um, and thousands have gone through its various self-help and executive training seminars since the 1990s. As the New York Times explains in a lengthy story about the group, most people take a few classes and leave after that. But others become devoted adherents to... More »

Celeb Chef Alters Restaurant Name After Disturbing Find

Tom Colicchio says he didn't know about racial beliefs of men he named it after

(Newser) - A celebrity chef has spent tens of thousands of dollars to quietly change the name of his Manhattan restaurant after he discovered its meaning had racial undertones. Per the New York Times , Tom Colicchio, the lead judge on Bravo's Top Chef, originally called his eatery in the New York... More »

Selling 'Tiffany' Engagement Rings Just Cost Costco $19.4M

Judge rules against warehouse club, which sold jewelry using Tiffany brand name

(Newser) - A federal judge's decision on trademark infringement likely has Costco executives feeling blue—but definitely not Tiffany blue. Per CNBC , US District Judge Laura Taylor Swain ruled Monday the warehouse club must fork over $19.4 million in damages, plus interest, to the luxury jeweler for selling diamond engagement... More »

People Aren't Happy About These Peaceful Swastika Tees

Shirts with the design have been pulled after online backlash

(Newser) - A design company hoping to rebrand the swastika as a symbol of peace and love is feeling quite the opposite on social media. Per the BBC , KA Design’s shirts featuring a swastika next to words like “zen” and “peace” have been pulled from its online shop after... More »

Dunkin' Donuts May Be Nixing a Big Part of Its Identity

Parent company plans to drop 'Donuts' from brand name in test-drive

(Newser) - Dunkin' Donuts is thinking about dumping "Donuts" from its name. A new location of the chain in Pasadena, Calif., will be simply called Dunkin', a move that parent company Dunkin' Brands Group Inc. calls a test, the AP reports. The Massachusetts-based company said Thursday that a few other stores... More »

Just One of 10 Most Valuable Brands Isn't American

Nice job, Tencent

(Newser) - Bragging rights for the world's most valuable brands are usually controlled by US companies, but in this year's ranking by BrandZ , one of China's own cracked the top 10, CNN reports. Tencent, which makes online games, apps, and other digital add-ons, rode on the coattails of its... More »

Southern Comfort Is About to Add a Surprising Ingredient

If you thought it already contained whiskey, it doesn't—but it once did, and it will again

(Newser) - Southern Comfort bills itself as "the spirit of New Orleans," but the generic grain-neutral spirit base it contains (an ingredient not far removed from vodka) doesn't exactly scream "Deep South character." The Sazerac Company, owner of the college-staple brand, wants to change that perception—and... More »

Honey Nut Cheerios Bee Disappears

It's for a good cause: to bring awareness to declining bee population

(Newser) - He's known for tempting our tummies with the taste of nuts and honey, but it looks like Buzz the bee (or, at least, the northern version of him) will be taking a temporary hiatus. The General Mills mascot used in promotions for Honey Nut Cheerios will be taken off... More »

Trump's Luxury Brands Have Lost Their Glitter

And he really only has himself to blame, per Politico

(Newser) - For more than 10 years, BAV Consulting has kept an eye on the Donald Trump brand, documenting its peaks and valleys in consumer opinion. But as Politico reports, the Donald's hold on the luxury goods market—which has helped amass him a portfolio that Bloomberg has estimated is worth... More »

Malaysia Airlines Nixes 'Bucket List' Contest

Company tries to coax people back on planes with regrettable promo

(Newser) - Even a drunken, washed-up Don Draper would know better than to pitch this: Malaysia Airlines —dogged by the twin tragedies of Flight 370 and Flight 17 and desperate to fill its scads of empty seats — came up with what apparently seemed like a promising promotion: the "My... More »

Google Goes Hollywood, With Big Role in New Film

Vince Vaughn, Owen Wilson comedy 'The Internship' gets prime access

(Newser) - The phrase "product placement" doesn't begin to cut it. In the upcoming comedy The Internship, Google has something more akin to a starring role, reports the Los Angeles Times . The company not only allowed the comedy with Owen Wilson and Vince Vaughn to shoot for two days at... More »

London Warns Olympics Fans: Don't Post Pics

Olympics protected by stringent branding laws

(Newser) - The Olympics are headed to London this summer, but visitors and athletes alike better beware of what they post online, reports Mashable . London has passed legislation ahead of the games to penalize people who violate the games' official branding. Legally speaking, this would include:
  • Athletes posting media of themselves with
... More »

How Whole Foods Is Brainwashing You

Grocer 'primes' you into spending more from the instant you walk in

(Newser) - You may have thought it was gettin' real in the Whole Foods parking lot, but just wait until you get inside, where the supermarket giant bombards you with manipulation that "primes" you to spend. From the fresh-cut flowers at the entrance suggesting freshness is everywhere, "without a shadow... More »

Pot Soda Bubbles Into Mainstream

Canna Cola looks for 'Snapple market' of THC snacks

(Newser) - Sure, there are marijuana soft drinks out there. But the world of "medibles"—snack products made with psychoactive doses of THC—is not that different from any other market in that it's not who does it first, but who does it best. And according to Clay Butler, the... More »

Starbucks' New Logo a Grande Mistake?

What's up with the total lack of words?

(Newser) - The new Starbucks logo is here: Is it a disaster of Gap logo proportions ? Not quite, but critics are still a bit baffled:
  • Why did they remove “those pesky words that say Starbucks Coffee?" wonders Meg Marco on the Consumerist . “Coffee, we assume, was the primary problem.
... More »

Despite Haters, Kim Kardashian's Brand Soars

To many consumers, she's an entrepreneur

(Newser) - Kim Kardashian is nothing if not polarizing. A New York Times profile acknowledges that for every person who hates her (her fans are "classless, tasteless, and clueless sheep," says one) there are many more who will follow her on Twitter, wear her clothes, buy products she's endorsed, and... More »

Gap Abandons Logo Change

Retailer decides to stick with the classic

(Newser) - Gap is ditching that ugly new logo . Just one week after it unveiled the cheap-looking design, the retailer announced (on Facebook) that is has decided to stick with its classic white-on-navy look. "We've heard loud and clear that you don't like the new logo," the company said. "... More »

GM: Stop Calling Them 'Chevys'

Car giant tries to improve 'branding' by killing nickname

(Newser) - You can see the USA in your Chevrolet, but GM would rather if you stopped driving your “Chevy” to the levee or anywhere else. The company has sent out a memo to all its employees urging them to banish the ubiquitous nickname from their vocabularies. “We’d ask... More »

KFC's Brilliant New Tagline: So Good

Good luck rescuing the bottom line with that one

(Newser) - Even with the Double Down, KFC is in a slump—US same-store sales fell 4% last year—and it's been trying to dig its way out by coming up with yet another fresh message. The chain has cruised through four such campaigns in recent years, the most recent being the... More »

Top 15 Boomer Brands

Levi's, Pepsi, Harley, and Facebook make the list

(Newser) - The 77 million people born between 1946 and 1964 helped make and break some of the world's great brands. Judann Pollack of Ad Age picks the top 15:
  • Levi's—Today, Levi's jeans sit desk-side on casual Fridays. But in the 1960s they were marketed with music from Jefferson Airplane.
  • Pepsi
... More »

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