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October 11, 2008 4:33:48 AM CDT


Stories related to: jeans

Stories

2 Stories

  • September 2008
    • Denim Detective Unzips Fake Jeans Biz

      Denim Detective Unzips Fake Jeans Biz

      (Newser) - Chris Johnson likes collecting women's jeans, but he doesn't wear them—he's one of hundreds of fashion detectives hired by designers to spot knockoffs, the Los Angeles Times reports. Johnson trolls stores and Internet sites for clients like True Religion who want to put counterfeiters out of business. The fakes "hurt the brand integrity and deter people from purchasing the product," said a True Religion rep. More »

      Tags

      business   knockoff   private investigator   jeans   counterfeiters   apparel

  • July 2008
    • Levi Strauss Bets on One-Size-Fits-All

      Levi Strauss Bets on One-Size-Fits-All

      (Newser) - Levi Strauss is revamping its signature button-fly 501 jeans with a one-size-fits-all philosophy and launching its first global marketing campaign, the Wall Street Journal reports. No longer will jeans in, say, Hong Kong, fit differently than those in New York. The company, which says the jeans are sold in 110 countries, hopes to jump-start flagging sales with its new "Live Unbuttoned" ad campaign. More »

      Tags

      fashion   clothing   jeans

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