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Advertisers Go for the Nose

It's not just perfume in magazines anymore

(Newser) - If you think scented advertising begins and ends with old-school scratch-and-sniff ads, brace yourself, and your nose, for a coming assault. It's sort of a double-whammy in the advertising world, Salon reports: Marketers are learning more every day about how smells hold sway over our emotions, and chemists can synthesize... More »

Are We Finally Ready for 'Smellovision'?

One Boston artist smells a comeback for funky technology

(Newser) - An olfactory entrepreneur is trying to revive "Smellovision"—the Edsel-era technology that pipes appropriate scents to movie audiences. Megan Dickerson has been showing "Willy Wonka & the Chocolate Factory" in an open-air theater outside the Boston Children's Museum, complete with the odors of blueberries and banana taffy.... More »

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