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NEWS ABOUT: scent

Calvin Klein's 'Obsession' Entrances Big Cats

Men's scent becomes secret weapon for zookeepers

(Newser) - Obsession for Men, Calvin Klein's musky scent for guys, may or may not work to lure the ladies, but it's a huge hit with tigers, leopards, and jaguars of both sexes. It's become the secret weapon of zoologists trying to entice big cats to linger, the Wall Street Journal reports.... More »

Lawsuits Raise Stink Over Police Dogs' 'Scent Evidence'

(Newser) - Recent lawsuits are bringing the reliability of police dogs’ noses into question, USA Today reports. Since 2004, three men have been released after wrongful convictions based partially on scent evidence, and two current federal suits target a well-known Texas deputy who works with his dogs across the nation. “It’... More »

Opera Sounds Good, But How Does It Smell?

New work opening at Guggenheim blasts 23 scents at audience

(Newser) - A new opera premiering at the Guggenheim Museum in New York later this month will be a feast for the ears, the eyes—and the nose. Green Aria, a 30-minute "scent opera" years in the making, pairs music with 23 distinct odors blasted at the audience via individual... More »

NY Maple Aroma Mystery Solved

NJ fragrance factory source of mysterious smell

(Newser) - The maple syrup-like smell that pervaded Manhattan at certain times in recent years, puzzling residents and government officials, came from a New Jersey factory, the New York Post reports. After a lengthy investigation, city officials today revealed that the aroma originated at the Frutarom fragrance factory, which produces ester, a... More »

Companies Spice Up the Smell Of Clean

Moroccan bazaar scent says you tidied up ... even if you barely did

(Newser) - Makers of household products are constantly working to redefine the smell of clean, the Wall Street Journal reports, even as Americans are spending 40% less time actually tidying up than they did 40 years ago. One of the newest is Procter & Gamble’s Moroccan Bazaar, a ginger-edged scent for... More »

Advertisers Go for the Nose

It's not just perfume in magazines anymore

(Newser) - If you think scented advertising begins and ends with old-school scratch-and-sniff ads, brace yourself, and your nose, for a coming assault. It's sort of a double-whammy in the advertising world, Salon reports: Marketers are learning more every day about how smells hold sway over our emotions, and chemists can synthesize... More »

Designer Perfume Profits Give Off Whiff of Decay

Expensive luxury fragrances wooing less and less consumers

(Newser) - Perfume makers keep flooding the market with designer brands, but consumers appear to have had their fill. Global revenue from high-end perfumes—those $100 and up—increased only 3% to $18 billion in 2006 and is expected to slow even more this year, reports the Wall Street Journal. That's while... More »

Stench is in Nose of Beholder

Body odor perceived differently based on genetics, study shows

(Newser) - Good news for men with a nasty smell wafting under their arms: Scientists can prove why it's not so bad to everyone. A report published in Nature says that male sweat can invoke scents from urine to vanilla, thanks to tiny differences in a single receptor gene. How it reacts... More »

Are We Finally Ready for 'Smellovision'?

One Boston artist smells a comeback for funky technology

(Newser) - An olfactory entrepreneur is trying to revive "Smellovision"—the Edsel-era technology that pipes appropriate scents to movie audiences. Megan Dickerson has been showing "Willy Wonka & the Chocolate Factory" in an open-air theater outside the Boston Children's Museum, complete with the odors of blueberries and banana taffy.... More »

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