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October 10, 2008 7:24:53 PM CDT

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Stories related to: online advertising

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Stories 21 - 40 of 64

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  • March 2008

    • Facebook to Users: Sell Stuff, Get Paid

      Associated Press  |  Mar 13, 08 4:31 PM CDT

      Facebook to Users: Sell Stuff, Get Paid

      (Newser) - Facebook has rolled out a new service that encourages users to recommend products to their friends and make a little money in the process, AP reports. Called Market Lodge, the program allows users to set up personal stores on their Facebook pages and hawk a variety of products from a chosen list. Merchants handle any sales, but users make a 10% commission on each. More »

      Tags

      Facebook  • social networking  • online advertising  • Beacon  • Internet sales

    • AOL Goes Social, Buys Bebo

      Wall Street Journal  |  Mar 13, 08 1:46 PM CDT

      AOL Goes Social, Buys Bebo

      (Newser) - AOL will buy Bebo.com for $850 million in an attempt to enter the social networking market, the Wall Street Journal reports. Bebo has 22 million unique visitors a month, well behind MySpace's 109 million, but the site’s strong European presence will give AOL access to key youth demographics outside the US. The move comes amidst reports of internal turmoil and a possible sale of the Time Warner subsidiary. More »

      Tags

      social networking  • online advertising  • Internet advertising  • AOL  • Time Warner  • Internet service providers  • Bebo

    • Google Buys DoubleClick After EU Signs Off

      Associated Press  |  Mar 11, 08 4:25 PM CDT

      Google Buys DoubleClick After EU Signs Off

      (Newser) - Google acquired ad tracker DoubleClick today after EU regulators approved the $3.1 billion deal, the AP reports. Antitrust officials dismissed concerns about competition, saying Microsoft, Yahoo, and AOL also provide “credible” online ad services. The ruling ducked questions of how private data will be handled, an issue that riles privacy advocates on both sides of the pond. More »

      Tags

      Google  • Microsoft  • Yahoo  • European Union  • online advertising  • Internet advertising  • European Commission  • DoubleClick  • online ads

    • Fewer Clicks Are Better Clicks: Google

      MarketWatch  |  Mar 11, 08 1:52 AM CDT

      Fewer Clicks Are Better Clicks: Google

      (Newser) - Google's share price took a big hit after quarterly results released last week showed the number of paid-for-clicks on advertising flattening out, but the company says the fall is actually good news, MarketWatch reports. Google bosses say the drop is all part of their plan to improve the quality of service by reducing the number of unintentional clicks. More »

      Tags

      Google  • Microsoft  • Yahoo  • YouTube  • advertising  • online advertising  • online ads

    • Facebook Poaches COO From Google

      Wall Street Journal  |  Mar 4, 08 3:35 PM CST

      Facebook Poaches COO From Google

      (Newser) - Facebook has hired the Google VP who handles virtually all advertising sales in a bid to ease the hiccups the rapidly expanding networking site is encountering. New COO Sheryl Sandberg, one of Silicon Valley's top female execs, denied that Google's plummeting stock price motivated the move, the Wall Street Journal reports. More »

      Tags

      Google  • Facebook  • online advertising  • Silicon Valley  • Mark Zuckerberg  • advertising sales  • Sheryl Sandberg

  • February 2008

    • Google Not Clicking with Investors

      New York Times  |  Feb 27, 08 7:12 AM CST

      Google Not Clicking with Investors

      (Newser) - Google, flying high in November when its stock hit a record $747.24, is falling back to Earth as investors worry that the slowing economy is discouraging web surfers from clicking on the search giant’s ads, reports the Wall Street Journal. A comScore report yesterday said Google’s January US click-throughs were flat compared to a year ago, a concern since most of Google’s revenue comes from its text-ad traffic. More »

      Tags

      Google  • online advertising  • Internet advertising  • web traffic  • comScore  • ad clicks  • click throughs

    • Web Tracking Opt-Out Plan Gets Panned

      CNET  |  Feb 25, 08 3:13 PM CST

      Web Tracking Opt-Out Plan Gets Panned

      (Newser) - An online advertisers trade group has proposed guidelines for targeted advertising that don’t satisfy recent FTC recommendations. The Interactive Advertising Bureau proposal would make it harder for consumers to know if a website was storing their information; FTC guidelines suggest a “clear, consumer-friendly, and prominent statement” and easy opting-out process on websites that plan to collect data for targeted ads. More »

      Tags

      online advertising  • online privacy  • targeted advertising  • cookies  • Web tracking

    • Teen Pleads Guilty in Botnet Adware Scheme

      ComputerWorld  |  Feb 15, 08 1:28 PM CST

      Teen Pleads Guilty in Botnet Adware Scheme

      (Newser) - A teenager referred to by the FBI as BDH and known online as “Sobe” pleaded guilty to two counts of juvenile fraud conspiracy for a scheme that used botnets to install adware on hundreds of thousands of American computers, including some military systems. He will be sentenced May 5, and will receive between 1 year and 18 months in prison under a plea bargain, Computerworld reports. More »

      Tags

      FBI  • online advertising  • hacking  • Internet fraud  • adware  • botnets

    • Yang Justifies Rejected Microsoft Bid

      New York Times  |  Feb 14, 08 2:07 PM CST

      Yang Justifies Rejected Microsoft Bid

      (Newser) - Jerry Yang believes Microsoft’s $44.6 billion bid for Yahoo was too low because it does not take into account the company's “unique position” in the growing online advertising market, the New York Times reports. In a letter sent to shareholders today, Yang inventoried Yahoo’s advantages: its widely-known name, its monthly traffic of 500 million visitors, and its dominance of the display ad market. More »

      Tags

      Microsoft  • Yahoo  • acquisitions  • online advertising  • Jerry Yang  • buyout  • search engine  • Steve Ballmer  • search engine marketing

    • Yahoo Loses Leverage as Google Ad Deal Fades

      Wall Street Journal  |  Feb 13, 08 7:13 AM CST

      Yahoo Loses Leverage as Google Ad Deal Fades

      (Newser) - A potential advertising deal linking Google and Yahoo is losing steam because of Google's concerns over regulatory scrutiny, reports the Wall Street Journal, and that in turn removes one lever Yahoo hoped to use to boost Microsoft's buyout bid . Yahoo’s second largest shareholder, meanwhile, said yesterday that Microsoft’s takeover likely will succeed, but at a higher price than the $41.7 billion, or $31 per share, offered. More »

      Tags

      Google  • Microsoft  • Yahoo  • mergers and acquisitions  • online advertising  • shareholders

    • Advertisers Lukewarm on Social Sites

      Wall Street Journal  |  Feb 5, 08 3:15 PM CST

      Advertisers Lukewarm on Social Sites

      (Newser) - Facebook and YouTube are runaway success stories when it comes to attracting Internet users, but they lag in attracting ad dollars, the Wall Street Journal reports. Advertising on social networking and video-sharing sites is relatively new, and therefore most vulnerable if economic worries lead to advertising cutbacks. Firms also worry about their ads appearing next to unsuitable content. More »

      Tags

      Google  • Microsoft  • Yahoo  • Facebook  • YouTube  • social networking  • online advertising  • Internet advertising

    • Google to Microsoft: Not So Fast

      Wall Street Journal  |  Feb 3, 08 9:00 PM CST

      Google to Microsoft: Not So Fast

      (Newser) - Google is offering to help Yahoo thwart Microsoft’s attempts at a hostile takeover, the Wall Street Journal reports. After Microsoft announced its $44.6-billion bid, Google’s CEO Eric Schmidt called Yahoo’s Jerry Yang on Friday to bolster talk of an ad search alliance, support Yahoo’s efforts to find a higher bidder, or help the struggling search giant remain independent. More »

      Tags

      Google