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Stories related to: online advertising

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  • November 2007

    • Ads Could Spark Privacy Lawsuits by Facebook Users

      New York Times  |  Nov 9, 07 3:20 AM CST

      Ads Could Spark Privacy Lawsuits by Facebook Users

      (Newser) - Facebook's new cutting-edge ads which cherry-pick the names and faces of members who use featured products may violate privacy laws. The ads attach photos and identities of members to products they've purchased or endorsed, but without explicitly obtaining members' consent, reports the New York Times . That could open Facebook to invasion of privacy lawsuits. More »

      Tags

      Facebook  • New York  • privacy  • online advertising  • law  • civil lawsuits

    • Internet Ads to Pass $21B

      Reuters  |  Nov 8, 07 1:27 AM CST

      Internet Ads to Pass $21B

      (Newser) - Spending on Internet advertising will pass $21 billion this year and double to $42 billion by 2011, as money is drawn away from print and television, according to research firm eMarketer. Paid searches will account for about 40% of spending.  Reuters reports all ad spending will rise just 2.1% in 2007 while online advertising will rise 26.7%. More »

      Tags

      Internet  • online advertising  • Internet advertising

    • AOL to Buy Online Ad Outfit Quigo

      Reuters  |  Nov 7, 07 4:15 PM CST

      AOL to Buy Online Ad Outfit Quigo

      (Newser) - AOL will purchase online advertiser Quigo, its final acquisition on a major restructuring agenda. The Time Warner unit has had poor ad growth recently—13% this past quarter, down from 40% percent levels—and is seen as trying to stay competitive with Google and Yahoo. The purchase, reportedly valued at around $340 million, is the latest in a “buying frenzy,” Reuters reports—on the heel of Microsoft’s $6 billion buy of aQuantive. More »

      Tags

      Google  • Microsoft  • Yahoo  • online advertising  • AOL  • Time Warner  • aQuantive  • Jeffrey Bewkes

    • Targeted Ads Come to Facebook

      CNET  |  Nov 6, 07 6:49 PM CST

      Targeted Ads Come to Facebook

      (Newser) - Facebook creator Mark Zuckerberg unveiled a new ad-selling strategy today that will allow companies to create their own pages on the social networking site and zero in on customers based on their profiles. Users can sign up with advertisers they like and share information about them in their network. Advertisers also will get detailed information about the people who see their ads to hone their marketing. More »

      Tags

      Facebook  • online advertising

    • MySpace Aiming Ads at You and Only You

      CNET  |  Nov 5, 07 4:43 PM CST

      MySpace Aiming Ads at You and Only You

      (Newser) - MySpace is entering the second phase of its "HyperTargeting" advertising program, meant to use data from member profiles to match up users with the perfect online ads. But CNET blogger Caroline McCarthy became skeptical of how dead-on the targeting is when her profile offered her "a Christian dating service, acne medication, and diet pills." More »

      Tags

      social networking  • MySpace  • News Corp  • online advertising

  • October 2007

    • Privacy Groups Want Online ‘Do Not Call’

      Washington Post  |  Oct 31, 07 3:59 PM CDT

      Privacy Groups Want Online &lsquo;Do Not Call&rsquo;

      (Newser) - Consumer and privacy advocates have proposed a voluntary online “Do Not Track” list that would bar companies from monitoring web traffic for the purpose of targeting ads. Modeled on the popular “Do Not Call” list, which blocks phone telemarketers, the new proposal wouldn’t outlaw ads altogether, the Post and Times report, but would disallow the use of behavioral data. More »

      Tags

      football  • golf  • privacy  • online advertising  • FTC  • telemarketing  • Do Not Call list

    • Microsoft Beats Out Google for Facebook Deal

      Wall Street Journal  |  Oct 24, 07 5:00 PM CDT

      Microsoft Beats Out Google for Facebook Deal

      (Newser) - Microsoft has beaten out Google for the hand of fair Facebook. The much-anticipated decision was announced today: Microsoft will handle Facebook's international ad sales (it already handles US sales) and invest $240 million for a 1.6% stake in the networking site. "We are pleased to take our Microsoft partnership to the next level," says Facebook's chief revenue officer. More »

      Tags

      Google  • Microsoft  • Facebook  • online advertising

    • Facebook Closes in on Combo Ad, Investment Deal

      Wall Street Journal  |  Oct 24, 07 3:01 PM CDT

      Facebook Closes in on Combo Ad, Investment Deal

      (Newser) - Google and MIcrosoft are both pushing hard to land a deal to sell international ads for Facebook, and the networking site could announce a decision as early as today. Whichever company is chosen will also buy a minority stake in the startup. Top Google and Microsoft execs are traveling to Facebook headquarters for negotiations, reports the Wall Street Journal . More »

      Tags

      Google  • Microsoft  • Facebook  • online advertising

    • Doubts Arise About Web Traffic Tracking

      New York Times  |  Oct 22, 07 12:42 PM CDT

      Doubts Arise About Web Traffic Tracking

      (Newser) - If you think the internet makes tracking audience numbers any easier, think again. Media companies sometimes report millions more online visitors to their sites than tracking companies like Nielsen—because they use different measurements—and the gap makes online advertisers queasy. It's preventing the industry from growing as quickly as it could, the Times reports. More »

      Tags

      Internet  • online advertising  • website  • web traffic  • Nielsen Ratings

    • Hey, Google, Search for This: Competitors

      CNN  |  Oct 12, 07 4:08 PM CDT

      Hey, Google, Search for This: Competitors

      (Newser) - With more and more businesses reliant on Google for advertising and search services, there may be regulation on the horizon for the online Goliath. The solution? Healthy competition, Fortune columnist David Kirkpatrick says, which it's not getting enough of. Major innovation by Microsoft and Yahoo may be precisely what it needs to avoid the monopoly label. More »

      Tags

      Google  • online advertising  • monopoly

    • Yahoo's Newspaper Deal Still Buggy

      Reuters  |  Oct 12, 07 11:50 AM CDT

      Yahoo's Newspaper Deal Still Buggy

      (Newser) - Yahoo!'s deal to handle online ads for 19 newspaper publishers is approaching its first anniversary, and it's still unclear how helpful the partnership will be, reports Reuters. Much of the promised technology hasn't even been built yet, and individual papers may be limited in their options by the size of the consortium. More »

      Tags

      Yahoo  • newspaper  • online advertising

    • Google Adding YouTube Videos to AdSense Stream

      New York Times  |  Oct 9, 07 2:47 PM CDT

      Google Adding YouTube Videos to AdSense Stream

      (Newser) - Google’s once-inconspicuous text ads are getting a grainy video makeover in the latest attempt to monetize YouTube. A new service today will let websites embed relevant clips amongst AdSense offerings, sprucing up ads in exchange for a cut of revenue. Video auteurs will also get revenue pie, but only the 100 or so Google has deals with will be distributed. More »

      Tags

      Google  • YouTube  • advertising  • online advertising  • AdSense

    • Google Stock Passes $600 in Monthlong Surge

      CNN  |  Oct 8, 07 8:15 PM CDT

      Google Stock Passes $600 in Monthlong Surge

      (Newser) - Google's stocks have shot past $600 for the first time, kindling investor hopes as the cyber giant eyes a possible buy of ad distributor DoubleClick. CNN Money reports that stocks peaked at $610.26 in New York today and closed at $609.92, a 2.6% gain. The rise extended a monthlong surge in which shares spiked 17% in anticipation of a rosy 3rd-quarter report. More »

      Tags

      Google  • stock market  • online advertising  • shareholders  • search engine  • shares

  • September 2007