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WEDNESDAY, NOVEMBER 25, 2009
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NEWS ABOUT: online advertising

online advertising stories: 87 news summaries

21 - 40 of 87 Stories | << Prev 1 2 3 4 5 Next >>

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Google, Yahoo May Ditch
Talks on Ad Alliance

Unwilling to compromise, the Web giants may dissolve negotiations

Oct 31, 08 9:03 AM CDT
(Newser) - Google and Yahoo's potential partnership is on the rocks. The two sides are still searching for a middle ground on an advertising deal, but both sides could walk away from the talks as early as next week, the Wall Street Journal reports. The main stumbling block is a consent decree,... More »

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Yahoo • Google • Microsoft • advertising • online advertising • online search

Winning on the Web, Obama Turns to Xbox Advertising

Billboard in online racing game marks another first for Dem's campaign

Oct 14, 08 4:12 PM CDT
(Newser) - Barack Obama’s campaign has been lauded for its online efforts, but in the race to make high-speed connections with voters, the Democrat has taken another “new media” leap, placing a campaign billboard inside an Xbox 360 online racing game. While politicians have promoted themselves online before, this is... More »

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Barack Obama • online advertising • presidential politics • gaming • Electronic Arts • Election 2008 • video games

Google, Yahoo in Talks 
to Avoid Antitrust Case 

Online ad deal may be capped to avoid further scrutiny

Oct 14, 08 12:01 PM CDT
(Newser) - Google and Yahoo are working to settle any antitrust issues arising from their proposed joint online ad venture, the Wall Street Journal reports. Google has offered a cap on the volume of ads it sells Yahoo, which may be willing to continue selling search ads to avoid lengthy legal battles... More »

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Yahoo • Google • Department of Justice • Microsoft • online advertising • antitrust • search engine marketing

Google Changes Policy, Accepts Anti-Abortion Ads

Search engine settles after being sued for free-speech violations

Sep 17, 08 7:30 PM CDT
(Newser) - Google today changed its worldwide advertising policy to let anti-abortion groups buy space on its site, the London Times reports. Google previously banned pro-lifers from placing ads opposite abortion-related search terms, but a British group sued the company for violating activists’ free speech rights. Says one group member: The Christian... More »

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Google • abortion • online advertising • anti-abortion activists

FTC Rejects
Call for Internet Privacy Law

Google, others want
ad guidelines; feds
favor self-regulation

Jul 9, 08 5:23 PM CDT
(Newser) - An federal official testifying at a Senate hearing today shot down calls for a federal law to regulate websites that track users' data for advertising purposes. The FTC doesn't think it's necessary to place a rule on the books—one that could quickly become obsolete—and instead encouraged "meaningful,... More »

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Google • Microsoft • online advertising • FTC • World Wide Web • Internet privacy

Google Yet to Find Pitch for YouTube Ads

Big corporate dollars missing; internal inefficiency abounds

Jul 9, 08 10:50 AM CDT
(Newser) - Google is still struggling to make advertising revenues from YouTube resemble the site's popularity, the Wall Street Journal reports, with big industry heavyweights still leery about placing their ads alongside amateur video. With a well-below-expectation $200 million in ad revenue forecast this year, it's obvious "most advertisers are still... More »

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Google • YouTube • online advertising • online videos • ad revenue • civil lawsuits

 YouTube Trying Longer Videos 

Long-form is attractive to site, still looking for revenue and going after directors

Jun 18, 08 5:56 PM CDT
(Newser) - YouTube is testing some long-format videos for its site, anxious to increase the amount of ads they can display per view, CNN Money reports. The site has only a few videos longer than an hour, but is reaching out to independent directors at the Los Angeles Film festival this week. More »

MORE ABOUT:
Google • Internet • YouTube • online advertising • Los Angeles • ad revenue • revenue

Google CEO Says Saving Media Is a 'Moral Imperative'

Search engine chief says company wants to help publishers make Net ads work

Jun 12, 08 1:00 PM CDT
(Newser) - Search engine giant Google wants to maximize online ad revenues for traditional media, CEO Eric Schmidt said yesterday, not work against them. CNets reports that with so many traditional media companies struggling to make online ads work, "it's a huge moral imperative to help here," Schmidt said. More »

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Google • Viacom • YouTube • online advertising • Eric Schmidt

 Facebook Readies
 User-Friendly Makeover 

Site wants to offer easier access to other applications

May 29, 08 2:44 PM CDT
(Newser) - Social-networking stalwart Facebook is redesigning its site to allow users easier access to an array of applications that might include search options, Forbes reports, and give advertisers more ways to reach the Facebook community. CEO Mark Zuckerberg, speaking at the All Things Digital conference, said the company hoped to work... More »

MORE ABOUT:
social networking • Google • Internet • online advertising • Facebook • Mark Zuckerberg • Sheryl Sandberg

Microsoft Will Offer Search Customers Cash

Rewards part of effort
to gain ground on market leader Google

May 21, 08 10:46 AM CDT
(Newser) - Having largely abandoned its bid to buy, in the form of Yahoo, a significant presence in the Internet search business, Microsoft now will give customers money back when they buy items through its Live.com search portal, the Wall Street Journal reports. To be made official today, the move makes... More »

MORE ABOUT:
Yahoo • Google • Microsoft • Bill Gates • online advertising • search engine marketing • search engine

SEC Charges Ex-AOL Execs With Fraud

Alleges they inflated revenue during merger with Time Warner

May 20, 08 9:42 AM CDT
(Newser) - The Securities & Exchange Commission has filed civil fraud charges against eight former AOL executives for allegedly inflating AOL's advertising revenues before its merger with Time Warner, the Wall Street Journal reports. The men are accused of giving firms money to buy ads on AOL that they didn't want or... More »

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Time Warner • AOL • fraud • online advertising • merger • SEC

Ballmer's Competitive Streak Drove Yahoo Bid

Microsoft CEO once vowed to 'kill Google'

May 4, 08 7:36 PM CDT
(Newser) - Microsoft's Yahoo bid put CEO Steve Ballmer to the test: How much would he pay to fulfill his promise to "(expletive) kill Google"? Forty-seven billion bucks was too high, but many say he'll try again—and may have a tough time convincing investors it's all cool calculation. Microsoft... More »

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Yahoo • Google • Microsoft • Bill Gates • online advertising • takeover • online ads • Steve Ballmer • takeover bid

Ad Networks Gain in Race for Clicks Online

Better targeting, rates draw advertisers away from portals like AOL

Apr 21, 08 2:42 PM CDT
(Newser) - Once, advertisers bought web ads the way they bought TV spots: by buying space on popular sites to increase brand visibility. Now the mentality has changed, the New York Times reports: Buyers want targeted buys that produce lots of clicks for their buck. Increasingly, that means they’re turning away... More »

MORE ABOUT:
Yahoo • AOL • advertising • online advertising • ad clicks

EARNINGS REPORT

eBay Profits Jump 22% Under New CEO

Site raises projected revenue to $9B, exceeds estimates

Apr 16, 08 6:50 PM CDT
(Newser) - EBay's revenue soared 24% in the first quarter, the Wall Street Journal reports, with profits up 22%. Fueled by continued success with its online auction business and PayPal, its online-payment component, the company also raised its projected 2008 earnings to $8.7 billion to $9 billion, well beyond Wall Street... More »

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eBay • online advertising • online retailers • online auction • ad revenue • PayPal • net revenue • profit growth • John Donahoe • quarterly profits • first quarter earnings

Yahoo Merger Could Level Online Ad Market

But Google team-up would shrink advertisers' options

Apr 11, 08 3:57 PM CDT
(Newser) - Winds of a Yahoo-Microsoft merger have sparked a “nuclear war” in the online-advertising world—and the Google-dominated market could soon see major changes, the Wall Street Journal reports. “Nothing short of a new world order in this space is up for grabs,” says an expert. As Yahoo... More »

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Yahoo • Google • Microsoft • online advertising • mergers and acquisitions

Yahoo Board Meets as Buyout Options Grow

Microsoft likeliest buyer but battle heats up

Apr 11, 08 2:45 AM CDT
(Newser) - Yahoo's board meets today to examine the options for avoiding a hostile takeover by Microsoft, the Wall Street Journal reports. Experts think a Microsoft grab is still the most likely scenario, but the situation has grown increasingly complicated in the midst of discussions of an AOL-Yahoo merger, Yahoo's proposed trial... More »

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Yahoo • Google • Time Warner • AOL • Microsoft • online advertising • hostile takeover • mergers and acquisitions • News Corp • takeover bid

 Yahoo to Test Google Ads 

Deal could help company fend off Microsoft or get a improved offer

Apr 9, 08 4:56 PM CDT
(Newser) - Yahoo will try carrying ads from Google as it seeks to ward off a takeover by Microsoft—or at least get an improved offer, the Wall Street Journal reports. The test will run two weeks, and only 3% of Yahoo search results will come up with Google ads. Google, in... More »

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Yahoo • Google • Microsoft • online advertising

Yahoo Plans One-Stop Web-Advertising Shop

Microsoft 'would be foolish to dismantle this,' analyst says of would-be buyer

Apr 7, 08 3:50 PM CDT
(Newser) - Aiming to increase revenues in the face of a proposed Microsoft buyout, Yahoo is working on a system that will provide businesses with one-stop shopping for graphic advertisements across Yahoo’s partner sites, the Wall Street Journal reports. The system, called AMP, will let businesses buy ads such as banners—... More »

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Yahoo • Internet • online advertising

Web Videos
May Be Ad
Gold Mine

Market expected to explode as media companies retool

Apr 4, 08 3:12 PM CDT
(Newser) - TV networks, major news organizations, and independent producers are all scrambling to create Web videos that will let them snag a portion of the ad dollars flowing online. Ad spending on Internet videos will grow to $4.3 billion by 2011, say researchers—a 455% increase over today. "It's... More »

MORE ABOUT:
Internet • NBC • independent film • CBS • advertising • online advertising • online videos • Disney • video • LonelyGirl15

Slowing Click Rate Hits
Google Shares

Third monthly decline prompts fears for search king 

Mar 28, 08 8:49 AM CDT
(Newser) - Google shares declined 2.7% yesterday as the company reported its third month-on-month drop in advertising clicks, MarketWatch reports. Google's market share is still expanding, but that growth won't show up on the bottom line if the clicks that generate revenue keep slipping. The firm has shed 14% of its... More »

MORE ABOUT:
Google • advertising • online advertising • search engine • ad revenue • share price • ad clicks

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