Skip to: Content
Skip to: Site Navigation
Skip to: Search
WEDNESDAY, NOVEMBER 25, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter

NEWS ABOUT: online advertising

online advertising stories: 87 news summaries

61 - 80 of 87 Stories | << Prev 1 2 3 4 5 Next >>

Switch to grid view »

Newspaper Ad Profits Down Despite Increase in Online Ads

Editorial staff cuts loom, classifieds hardest hit

Nov 21, 07 11:49 AM CST
(Newser) - A 21% third-quarter increase in newspapers' online advertising revenues was not enough to offset a print ad spending decline that brought total ad spending down 7.4% to $10.9B. As major newspaper companies grapple with contracting print revenues and declining profits, Gannett's USA Today has announced 8.8% cuts... More »

MORE ABOUT:
newspaper • advertising • online advertising • news • print advertising • classified ads

Facebook Fights Anti-Privacy Charges

Battle with MoveOn hinges on the meaning of 'private'

Nov 21, 07 11:45 AM CST
(Newser) - Facebook jumped to the defense of its new social advertising program yesterday, under attack by a MoveOn campaign. MoveOn calls the program a “massive privacy breach,” but Facebook says that misrepresents Beacon, which does not make information "public." "Information is shared with a small selection... More »

MORE ABOUT:
social networking • advertising • online advertising • Facebook • MoveOn.org • Beacon

Banner Ads
Get Nasty

Legit sites hijacked
by malware that can hack into PCs,
even without a click

Nov 16, 07 12:47 PM CST
(Newser) - Some banner ads on legit sites can hack into your PC—even if you don't click on them. The new ads, which have been seen on sites like the Economist's and MLB.com, try to scan your hard drive and download malicious software, Wired reports. DoubleClick, which hosts the ads... More »

MORE ABOUT:
online advertising • DoubleClick • hackers • banner ads • Russian Business Network

Ads Could Spark Privacy Lawsuits by Facebook Users

Using member's images without consent could violate laws

Nov 9, 07 3:20 AM CST
(Newser) - Facebook's new cutting-edge ads which cherry-pick the names and faces of members who use featured products may violate privacy laws. The ads attach photos and identities of members to products they've purchased or endorsed, but without explicitly obtaining members' consent, reports the New York Times. That could open Facebook to... More »

MORE ABOUT:
law • online advertising • New York • privacy • Facebook • civil lawsuits

 Internet Ads to Pass $21B

Web ad revenue will double by 2011

Nov 8, 07 1:27 AM CST
(Newser) - Spending on Internet advertising will pass $21 billion this year and double to $42 billion by 2011, as money is drawn away from print and television, according to research firm eMarketer. Paid searches will account for about 40% of spending.  Reuters reports all ad spending will rise just 2.... More »

MORE ABOUT:
Internet • online advertising • eMarketer • paid searches • Internet advertising

AOL to Buy
Online Ad
Outfit Quigo

It's the last big
acquisition in new restructuring plan

Nov 7, 07 4:15 PM CST
(Newser) - AOL will purchase online advertiser Quigo, its final acquisition on a major restructuring agenda. The Time Warner unit has had poor ad growth recently—13% this past quarter, down from 40% percent levels—and is seen as trying to stay competitive with Google and Yahoo. The purchase, reportedly valued at... More »

MORE ABOUT:
Yahoo • Google • Time Warner • AOL • Microsoft • online advertising • aQuantive • Quigo • Jeffrey Bewkes • Randy Falco

Targeted Ads Come to Facebook

Info to stay private; plan unveiled day after MySpace does same

Nov 6, 07 6:49 PM CST
(Newser) - Facebook creator Mark Zuckerberg unveiled a new ad-selling strategy today that will allow companies to create their own pages on the social networking site and zero in on customers based on their profiles. Users can sign up with advertisers they like and share information about them in their network. Advertisers... More »

MORE ABOUT:
online advertising • Facebook

MySpace Aiming Ads at You
and Only You

Site rolls out 'HyperTargeting,'
but does it work?

Nov 5, 07 4:43 PM CST
(Newser) - MySpace is entering the second phase of its "HyperTargeting" advertising program, meant to use data from member profiles to match up users with the perfect online ads. But CNET blogger Caroline McCarthy became skeptical of how dead-on the targeting is when her profile offered her "a Christian dating... More »

MORE ABOUT:
social networking • MySpace • online advertising • News Corp

Privacy Groups Want Online
‘Do Not Call’

‘Do Not Track’ would bar companies from targeting ads

Oct 31, 07 3:59 PM CDT
(Newser) - Consumer and privacy advocates have proposed a voluntary online “Do Not Track” list that would bar companies from monitoring web traffic for the purpose of targeting ads. Modeled on the popular “Do Not Call” list, which blocks phone telemarketers, the new proposal wouldn’t outlaw ads altogether, the... More »

MORE ABOUT:
golf • online advertising • privacy • telemarketing • football • FTC • Do Not Call list • Do Not Track list

Microsoft Beats Out Google for Facebook Deal

Company will handle international ad sales, invest $240 million

Oct 24, 07 5:00 PM CDT
(Newser) - Microsoft has beaten out Google for the hand of fair Facebook. The much-anticipated decision was announced today: Microsoft will handle Facebook's international ad sales (it already handles US sales) and invest $240 million for a 1.6% stake in the networking site. "We are pleased to take our Microsoft... More »

MORE ABOUT:
Google • Microsoft • online advertising • Facebook

Facebook Closes in on Combo Ad, Investment Deal

Company's partner choice will be either Microsoft or Google

Oct 24, 07 3:01 PM CDT
(Newser) - Google and MIcrosoft are both pushing hard to land a deal to sell international ads for Facebook, and the networking site could announce a decision as early as today. Whichever company is chosen will also buy a minority stake in the startup. Top Google and Microsoft execs are traveling to... More »

MORE ABOUT:
Google • Microsoft • online advertising • Facebook

Doubts Arise About Web Traffic Tracking

Huge gaps in audience estimates are stunting advertising growth

Oct 22, 07 12:42 PM CDT
(Newser) - If you think the internet makes tracking audience numbers any easier, think again. Media companies sometimes report millions more online visitors to their sites than tracking companies like Nielsen—because they use different measurements—and the gap makes online advertisers queasy. It's preventing the industry from growing as quickly as... More »

MORE ABOUT:
Internet • online advertising • Nielsen Ratings • website • web traffic

Hey, Google, Search for This: Competitors

Fortune scribe lays out ways for Net giant to fight monopoly fears

Oct 12, 07 4:08 PM CDT
(Newser) - With more and more businesses reliant on Google for advertising and search services, there may be regulation on the horizon for the online Goliath. The solution? Healthy competition, Fortune columnist David Kirkpatrick says, which it's not getting enough of. Major innovation by Microsoft and Yahoo may be precisely what it... More »

MORE ABOUT:
Google • online advertising • monopoly

Yahoo's Newspaper Deal Still Buggy

Ad agreement may not be the magic bullet for flagging print sector

Oct 12, 07 11:50 AM CDT
(Newser) - Yahoo!'s deal to handle online ads for 19 newspaper publishers is approaching its first anniversary, and it's still unclear how helpful the partnership will be, reports Reuters. Much of the promised technology hasn't even been built yet, and individual papers may be limited in their options by the size... More »

MORE ABOUT:
Yahoo • newspaper • online advertising

Google Adding YouTube Videos to AdSense Stream 

Google will syndicate videos through AdSense

Oct 9, 07 2:47 PM CDT
(Newser) - Google’s once-inconspicuous text ads are getting a grainy video makeover in the latest attempt to monetize YouTube. A new service today will let websites embed relevant clips amongst AdSense offerings, sprucing up ads in exchange for a cut of revenue. Video auteurs will also get revenue pie, but only... More »

MORE ABOUT:
Google • YouTube • advertising • online advertising • AdSense

Google Stock Passes $600
in Monthlong Surge

Shares reach new high ahead of third-quarter report

Oct 8, 07 8:15 PM CDT
(Newser) - Google's stocks have shot past $600 for the first time, kindling investor hopes as the cyber giant eyes a possible buy of ad distributor DoubleClick. CNN Money reports that stocks peaked at $610.26 in New York today and closed at $609.92, a 2.6% gain. The rise extended... More »

MORE ABOUT:
Google • stock market • online advertising • shareholders • shares • search engine

Free Phone Service Listens In, Tailors Ads

Startup sparks privacy concerns with marketing that draws on conversations

Sep 24, 07 12:42 PM CDT
(Newser) - In much the same way that Gmail scans emails to push relevant advertising, a California start-up is using voice-recognition software to translate the strategy to Internet phone calls. Puddingmedia offers free phone service if customers allow eavesdropping on their conversations, the AP reports. The data isn't recorded, but privacy advocates... More »

MORE ABOUT:
technology • cell phones • online advertising • Skype • startup • eavesdropping • VOIP • Puddingmedia • Henry Blodget • Internet advertising • telephone

Yahoo Joins Forces With
UK Social-Networker Bebo

Net mainstay will bring advertising to Britain's top networking site

Sep 12, 07 2:38 PM CDT
(Newser) - Internet giant Yahoo and networking site Bebo will collaborate on advertising in the UK and Ireland, the Wall Street Journal reports. Bebo—launched in 2005— hasn't taken off in the US, but it's the top social-networking website in Britain. Yahoo will sell the bulk of Bebo's banner and video ads,... More »

MORE ABOUT:
social networking • Yahoo • advertising • online advertising • Bebo • Internet advertising

Google Phone: Fact or Fiction?

Blogosphere speculates on possible  iPhone rival

Sep 4, 07 5:36 PM CDT
(Newser) - The blogosphere is rife with rumors of a possible Google phone, even though the tech behemoth won't confirm the gossip—but it has been investing heavily in the mobile search market. The buzz: The so-called GPhone would offer mobile phone service free, as long as customers can stomach the advertising,... More »

MORE ABOUT:
Google • cell phones • iPhone • online advertising • Google phone

Group Drops $15M on Pro-Surge Campaign

TV, Internet, radio ads backed by GOP heavies

Aug 22, 07 5:55 PM CDT
(Newser) - Launched today by ex-White House PR man Ari Fleischer and a laundry list of pro-Bush bigwigs, a new group called Freedom's Watch has spent $15 million on ads to support the president's troop surge in Iraq, Politico reports. The group aims to fill a conservative "vacuum" ahead of September's... More »

MORE ABOUT:
Bush administration • propaganda • advertising • troop surge • online advertising • Iraq pullout • Ari Fleischer • Freedom's Watch • MoveOn

61 - 80 of 87 Stories | << Prev 1 2 3 4 5 Next >>


from our news partners