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NEWS ABOUT: online advertising

Stories 101 - 115 | << Prev 

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Hey, Google, Search for This: Competitors

Fortune scribe lays out ways for Net giant to fight monopoly fears

(Newser) - With more and more businesses reliant on Google for advertising and search services, there may be regulation on the horizon for the online Goliath. The solution? Healthy competition, Fortune columnist David Kirkpatrick says, which it's not getting enough of. Major innovation by Microsoft and Yahoo may be precisely what it... More »

Yahoo's Newspaper Deal Still Buggy

Ad agreement may not be the magic bullet for flagging print sector

(Newser) - Yahoo!'s deal to handle online ads for 19 newspaper publishers is approaching its first anniversary, and it's still unclear how helpful the partnership will be, reports Reuters. Much of the promised technology hasn't even been built yet, and individual papers may be limited in their options by the size... More »

Google Adding YouTube Videos to AdSense Stream

Google will syndicate videos through AdSense

(Newser) - Google’s once-inconspicuous text ads are getting a grainy video makeover in the latest attempt to monetize YouTube. A new service today will let websites embed relevant clips amongst AdSense offerings, sprucing up ads in exchange for a cut of revenue. Video auteurs will also get revenue pie, but only... More »

Google Stock Passes $600 in Monthlong Surge

Shares reach new high ahead of third-quarter report

(Newser) - Google's stocks have shot past $600 for the first time, kindling investor hopes as the cyber giant eyes a possible buy of ad distributor DoubleClick. CNN Money reports that stocks peaked at $610.26 in New York today and closed at $609.92, a 2.6% gain. The rise extended... More »

Free Phone Service Listens In, Tailors Ads

Startup sparks privacy concerns with marketing that draws on conversations

(Newser) - In much the same way that Gmail scans emails to push relevant advertising, a California start-up is using voice-recognition software to translate the strategy to Internet phone calls. Puddingmedia offers free phone service if customers allow eavesdropping on their conversations, the AP reports. The data isn't recorded, but privacy advocates... More »

Yahoo Joins Forces With UK Social-Networker Bebo

Net mainstay will bring advertising to Britain's top networking site

(Newser) - Internet giant Yahoo and networking site Bebo will collaborate on advertising in the UK and Ireland, the Wall Street Journal reports. Bebo—launched in 2005— hasn't taken off in the US, but it's the top social-networking website in Britain. Yahoo will sell the bulk of Bebo's banner and video ads,... More »

Google Phone: Fact or Fiction?

Blogosphere speculates on possible iPhone rival

(Newser) - The blogosphere is rife with rumors of a possible Google phone, even though the tech behemoth won't confirm the gossip—but it has been investing heavily in the mobile search market. The buzz: The so-called GPhone would offer mobile phone service free, as long as customers can stomach the advertising,... More »

Group Drops $15M on Pro-Surge Campaign

TV, Internet, radio ads backed by GOP heavies

(Newser) - Launched today by ex-White House PR man Ari Fleischer and a laundry list of pro-Bush bigwigs, a new group called Freedom's Watch has spent $15 million on ads to support the president's troop surge in Iraq, Politico reports. The group aims to fill a conservative "vacuum" ahead of September's... More »

And Now, a Word From YouTube's Sponsor(s)

Google-owned video site phases in "unobtrusive" ads

(Newser) - As it struggles to turn a profit, YouTube will begin to show ads overlaid on some videos, the Times of London reports. The spots will consist of a semitransparent strip covering 20% of the screen appearing 20 seconds into the video.They'll appear only on content from 1,000 "... More »

Identity Theft Ring Uses Job Ads

Investigators uncover 1.6 million pieces of stolen info

(Newser) - Fraudulent job ads on Monster.com and other websites have been used to obtain personal information to steal thousands of identities, reports Information Week. Researchers at security company Symantec uncovered a major database containing 1.6 million pieces of personal information on an undisclosed number of people who clicked on... More »

eBay Takes on Craigslist

Online auction giant launches US version of classifieds website

(Newser) - With no fanfare, eBay has launched a challenge to Craigslist, the colossus of the online classified ad market. Kijiji classifieds, which have already been successful abroad, quietly expanded into the US last week. Kijiji knows what it's up against: eBay bought 25% of Craigslist in 2004 to get an inside... More »

eBay Shuts Window on Google Ads

Auction site drops search giant's marketing tools after weeklong spat

(Newser) - Online auction powerhouse eBay broke a multi-million-dollar "keyword" advertising deal with Google, ostensibly after the search engine threw a party in Boston that crowded an eBay conference. But the boycott on search-driven spots also comes as Google's online payment feature Checkout elbows in on eBay-owned PayPal's territory. More »

Google Flunks Privacy Probe

"Don't be evil" motto questioned after search giant rated worst on web for user protection

(Newser) - Google ranks dead last among Internet sites for protecting user privacy, a new study by watchdog group Privacy International concludes. In its 6-month analysis of top e-commerce, social networking, e-mail, and search sites, PI singled out Google for what it called a "entrenched hostility to privacy," citing fuzzy... More »

Microsoft Buys Ad Firm for $6B

Deal shores up Microsoft's flailing online advertising presence

(Newser) - Microsoft will plunk down $6 billion for aQuantive, a leading digital marketing agency. The $66.50 per share offer—nearly double aQuantive's closing price yesterday—comes on the heels of WPP's 24/7 Real Media purchase. It's Microsoft's biggest acquisition ever, reflecting its growing desperation to regain its status as a... More »

News Outlets Bid Up Search Word Prices

"Virgina Tech Shooting" peaked at $5 before dropping to six cents

(Newser) - Online news outlets, usually the ones selling sponsored links to advertisers, are also buying them, to compete for traffic, especially during major news events like the Virginia Tech massacre. From CNN to Fox to the New York Times, news organizations are bidding on Internet keywords at auction from search engines,... More »

Stories 101 - 115 | << Prev 
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