Skip to: Content
Skip to: Site Navigation
Skip to: Search

August 21, 2008 5:56:44 PM CDT


Stories related to: Absolut

Stories

3 Stories

  • March 2008
    • Pernod Spirits High After $8.3B Absolut Buy

      Pernod Spirits High After $8.3B Absolut Buy

      (Newser) - French liquor giant Pernod Ricard's spirits were soaring after its $8.34 billion bid won it ownership of Sweden's state-owned Vin & Spirit, the parent company of Absolut vodka. Pernod topped US-based Fortune Brands in an auction for the purchase, the Wall Street Journal reports, and is now the wine and spirit industry's co-leader. More »

      Tags

      acquisitions   Sweden   vodka   Absolut

  • February 2008
    • Absolut Cans Bottle Ads, Sees Sales Soar

      Absolut Cans Bottle Ads, Sees Sales Soar

      (Newser) - Absolut is selling a lot more vodka now that it's dumped one of the world's best-known ad campaigns, Advertising Age reports. The Swedish brand and its arty ads featuring the iconic bottle had been a big hit since entering the US market in 1979, but sales were flat before the launch of the "Absolut World" campaign last year. Now global shipments have spiked 9%. More »

      Tags

      advertising   alcohol   marketing   vodka   liquor   Absolut

  • September 2007
    • An Absolut Blockbuster

      An Absolut Blockbuster

      (Newser) - British beverage conglomerate Diageo, maker of best-selling vodka Smirnoff, is “very interested” in acquiring Sweden’s Absolut, the world’s second-largest vodka. Diageo says it isn’t worried about anti-trust problems, although its CEO tells Reuters “complexity will vary from market to market.” One easy market would be the US, where analysts say Absolut’s higher price tag puts it in a different category. More »

      Tags

      Great Britain   alcohol   Sweden   vodka   Absolut

3 Stories

Today's Most Popular

Premium Articles from HighBeam

Find more articles like this

What is Newser?

2008 Codie Finalist

Newser gives you more news in less time. We search for the best and most important stories all over the web, read them for you, and deliver concise and sharp summaries—along with links to the full text. Newser provides a way to stay on top of an ever-expanding horizon of news and opinion—politics, sports, business, trends, technology, personalities, crimes, and controversies. Newser keeps you not just better informed, but, with our signature graphic interface and smart condensed format, more enjoyably informed.

Learn more »