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After Pepsi's Ad Bombs, Heineken Hits a Home Run

It shows differing opinions don't have to divide us

(Newser) - Like Pepsi's recent Kendall Jenner bomb , Heineken's new ad takes a political angle. But whereas Pepsi's ad was labeled as decidedly "tone-deaf," Heineken provides the "antidote," per Fast Company . The ad, titled "Worlds Apart," begins with three pairs of strangers meeting... More »

KFC's New Colonel Sanders Is Familiar Face

Actor will be featured in chicken chain's newest round of ads

(Newser) - Part of the fun of watching KFC commercials is figuring out who's underneath all of the makeup in the Harland Sanders costume. Now there's a new colonel in town, the chain announced Friday: Rob Lowe. The 53-year-old Parks and Rec actor will be donning Colonel Sanders' trademark white... More »

Knowing Booze Causes Cancer Inspires People to Cut Down

Most effective ad at motivating people to reduce their drinking shows cancer mutations

(Newser) - If you want to get people to stop boozing it up, don't show them images of glasses of healthy, sparkling water instead of beer—show them an ad that illustrates how too many cocktails can cause cancer to course through their bodies, the Guardian reports. That's the finding... More »

Kendall Jenner's 'Tone-Deaf' Pepsi Ad Not Going Over Well

Twitter doesn't take kindly to demonstrators' issues being diffused with cans of cola

(Newser) - "Live Bolder. Live Louder. Live for Now" may be the slogan Pepsi wanted everyone to remember from its new ad starring Kendall Jenner, but the phrases actually being bandied about include "shallow," "cringeworthy," and "tone deaf." The nearly three-minute video was posted Monday... More »

Carl's Jr. Tries Advertising Burgers With Actual Burgers

Fast-food chain trying to expand customer base by ditching sexy commercials

(Newser) - Carl's Jr. and Hardee's are ditching the bikinis and getting back to the burgers, the AP reports. The chains are famous for advertisements featuring models and celebrities like Paris Hilton, Kate Upton, and Emily Ratajkowski munching on burgers while scantily clad. A new commercial for the chains shows... More »

5 Kids' 'Family Wanted' Ad Gets 'Insane' Response

Though Kansas promotion 'didn't sit well' with at least one local

(Newser) - Meet music lover Bradley, outdoor enthusiast Preston, hip-hop dancer Layla, Pokemon card collector Landon, and Olive, who mainly likes to be snuggled. These are the five siblings the Kansas City Star featured in its "Family Wanted" section on Saturday, and they're looking to all be adopted by the... More »

John Oliver's Ad Campaign Has Target Audience of One: Trump

TV host hopes catheter-selling cowboy can inform president on nuclear triad

(Newser) - Betsy DeVos may now head up the Department of Education , but John Oliver has appointed himself educator in chief for the commander in chief. During the first show of his fourth season of Last Week Tonight on Sunday, the comedian and late-night host announced plans to keep President Trump... More »

This Viral Holiday Ad Might Leave You Blubbering

It's, in a word, adorable

(Newser) - The tear-jerker Christmas ad of the year has arrived from Poland. The ad from auction website Allegro shows an elderly man using the site to search for "English." A package soon arrives on the man's doorstep with learning materials titled, "English for Beginners." We watch... More »

Calling Trump a 'Health Hazard,' BuzzFeed Kills $1.3M Ad Deal

CEO: 'Trump campaign is directly opposed to freedoms of our employees'

(Newser) - There've been no shortage of complaints about how the media is handling the candidacy of Donald Trump—but now one media outlet is putting its advertising revenue where its mouth is and axing a deal to run ads this fall from the Republican National Committee. That outlet is BuzzFeed... More »

'Can You Hear Me Now' Guy Is Back—but Not for Verizon

Paul Marcarelli is now doing ads for Sprint

(Newser) - Sprint's newest ads feature a familiar face—and the company is hoping that consumers hear what he's saying loud and clear. "Hey, I'm Paul, and I used to ask, 'If you could hear me now with Verizon?' Not anymore," former pitchman Paul Marcarelli says... More »

Detergent Company's Racist Ad Raises a Ruckus

And it's a direct ripoff of another racist ad from nearly a decade ago

(Newser) - What could possibly be offensive about an advertisement for something as mundane as laundry detergent? Plenty, it turns out—at least when it comes to this commercial for a Chinese cleaner that has earned it the label of "most racist ad of 2016" from BuzzFeed , which adds viewing it... More »

Time's Full-Page WSJ Ad Has Big Typo

Really, editor's?

(Newser) - Go big or go home, they say—though in this case, someone may be going home for good after a big mistake in a full-page ad in the Wall Street Journal. The Time Inc. promo for Motto , its new website geared toward millennial women, appeared in Tuesday's print edition... More »

Google Bans 'Deceptive' Ads for All Payday Loans

Some lenders say it's unfair to punish entire industry for predatory 'bad actors'

(Newser) - In a move that earned Google a big "huzzah!" from Wired , the company took a big step Wednesday against predatory lending practices. Starting July 13, no more ads will appear on the site for what it calls "deceptive" payday loans, the AP reports—the first time it'... More »

UK Bans Ad Over Too-Skinny Model

Ban came about after a single complaint

(Newser) - If anyone has doubts that the United Kingdom's Advertising Standards Authority reads its complaint mail, this should put that to rest. Per Fashionista , a lone detractor submitted a grievance to the British ad watchdog about a Gucci ad campaign, and now it's banned in the UK—because of... More »

Gap: Sorry for Black Girl as 'Armrest' in Ad

Critics say GapKids photo is racially insensitive—but there's a twist

(Newser) - A new Gap ad is causing a stir on social media for what critics say is a racist depiction of a young black girl, Fortune reports. The photo features the child and three white girls. While the two girls bookending the photo strike acrobatic poses, the white girl in the... More »

Can You Spot the Error in This St. Paddy's Day Ad?

From Guinness, no less

(Newser) - Four-leaf clovers are supposed to bring good luck, but not so much for Guinness. The Irish beer company found itself apologizing to Canadians this week after the St. Patrick's Day ads it put up around the Toronto subway system's St. Patrick Station used the wrong green symbol to... More »

Ad Claims 'You Just Need to Be White to Win'

Company says it was to promote self-improvement, not racism

(Newser) - A beauty company in Thailand has apologized over an ad that informed viewers: "You just need to be white to win." The ad for Seoul Secret's skin-whitening pills, called Snowz, features actress Cris Horwang. In a voiceover, the 35-year-old star explains how she uses the product to... More »

Italy Fumes Over Rifle Ad With Statue of David

ArmaLite sparks row over ad for $3K rifle

(Newser) - Italians are a wee bit upset about an ArmaLite ad that shows a massive $3,000 rifle cradled in the arms of Michelangelo's David, the BBC reports. "The image of David, armed, offends and infringes the law," tweeted culture minister Dario Franceschini. He vowed to take action... More »

Liza Minnelli Had Breakdown Over Throat Drops Ad

Martha Stewart to the rescue, says report

(Newser) - If you watched the Golden Globes, you may have noticed Martha Stewart shilling for Pine Brothers Softish Throat Drops in a rare ad appearance. But Liza Minnelli was originally intended to star in the commercial, according to a crazy New York Post story that claims Minnelli initially insisted on a... More »

10 Classic April Fools' Hoax Ads

AdWeek list celebrates funniest fake commercials

(Newser) - Today is April Fools' Day, so expect to be pranked by friends, family, and of course, major companies who relish the opportunity to trick consumers into believing they're offering outrageously phony products. AdWeek rounds up 10 favorites, including: More »

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