Rugby World Cup

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Sheep, Sex, Rugby Don't Mix: New Zealanders

Run-up to Rugby World Cup has some marketing people trying too hard

(Newser) - What do bikini-clad models herding sheep and no-sex campaigns have to do with rugby? Not a lot, but those are two of the wacky promotional ideas that have New Zealanders in a huff in the run-up to next month's 2011 Rugby World Cup, reports the AP . Organizers had wanted... More »

Els Scores Record 7th Win at UK Tourney

'Putter stayed hot' as he beat Cabrera despite back pain

(Newser) - Ernie Els scored a record seventh victory at the World Match Play Championship today in Wentworth, England, pocketing £1 million and jumping from third to first on the European Order of Merit, AFP reports. “It’s absolutely a dream come true,” Els says. “In my wildest... More »

In Rugby World Cup, Emphasis Is on World

Forget Federer-Nadal, Red Sox-Yankees, England-Germany: the biggest sports rivalry is North-South

(Newser) - The world is polarized over the Rugby World Cup—literally. The Southern Hemisphere has five teams in the quarterfinals, to the North's three, and fans are squaring off on either side of the equator to determine their loyalties. For the first month of the 44-day event, the southerners have played... More »

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