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October 7, 2008 11:38:23 PM CDT

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Stories related to: MillerCoors

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4 Stories

  • August 2008

    • Tastes Great or Less Filling? Old Ad Slogan Coming Back

      Chicago Tribune  |  Aug 20, 08 7:35 PM CDT

      Tastes Great or Less Filling? Old Ad Slogan Coming Back

      (Newser) - Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company MillerCoors is trying to unseat light-beer king Anheuser-Busch. More »

      Tags

      advertising  • beer  • marketing  • Anheuser-Busch  • MillerCoors  • Bud Light

  • July 2008

    • MillerCoors Taps Chicago for New Headquarters

      Chicago Tribune  |  Jul 16, 08 2:25 PM CDT

      MillerCoors Taps Chicago for New Headquarters

      (Newser) - Chicago will be home to the new corporate headquarters of beer conglomerate MillerCoors, the Tribune reports. The Windy City edged out Dallas to serve as a neutral location for the nerve center of Denver-based Molson Coors and Milwaukee-based Miller. Chicago attracted MillerCoors because it has "access to an attractive base of talent, transportation and business resources," company president Tom Long said. More »

      Tags

      Chicago  • alcohol  • Illinois  • beer  • Denver  • Dallas  • Milwaukee  • MillerCoors  • Windy City

  • June 2008
  • October 2007

    • Miller, Coors Merge US Ventures

      Wall Street Journal  |  Oct 9, 07 12:58 PM CDT

      Miller, Coors Merge US Ventures

      (Newser) - Molson Coors Brewing Co. and SABMiller PLC today agreed to combine their US operations and form beer behemoth MillerCoors, which could dent the traditional dominance of Anheuser-Busch. The Budweiser manufacturer—which controls almost 50% of the US beer market, compared with Miller’s 20% and Coors’ 11%—may feel pressured to seek its own merger, the Wall Street Journal says. More »

      Tags

      alcohol  • beer  • Anheuser-Busch  • MillerCoors  • SABMiller PLC  • Molson Coors Brewing Co.

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