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NEWS ABOUT: MillerCoors

FDA Demands Safety Data on Energy Drinks With Alcohol

Companies have 30 days to comply

(Newser) - The FDA has taken action against companies that make alcoholic energy drinks, giving the firms 30 days to provide evidence to support their claim that caffeine and booze are a safe combination. A group of concerned scientists have said there is no evidence to support the claim that the drinks... More »

Beer Prices Going Up

(Newser) - The nation’s largest brewers plan to raise beer prices in the fall, the Wall Street Journal reports. Anheuser-Busch InBev—maker of Budweiser—and MillerCoors will further test the notion that beer is generally recession-proof. “The environment is very favorable, we think,” says an Anheuser exec. Both companies... More »

Brewers Relieve Recession With Cheap Beer

Natural Light, Busch, High Life see sales jump

(Newser) - With the recession drying up cash flow, thirsty Americans are seeking out “sub-premium” beers, and brewers are marketing accordingly, the St. Louis Post-Dispatch reports. Anheuser-Busch is creating its first-ever ad campaign for Natural Light, whose sales are up 4% this year; MillerCoors is pushing Miller High Life, whose sales... More »

MillerCoors Testing Mini-Keg for Fridge

(Newser) - MillerCoors is trying out a novel presentation of its Miller and Coors Light beers with the “Home Draft,” a 1.5-gallon mini-keg that stays fresh in the fridge for a month, the Wall Street Journal reports. The set-up is similar to boxed wine. Amid a drop-off in domestic... More »

Caffeinated Booze Prompts State Probes

AGs said to be concerned over deceptive marketing

(Newser) - State attorneys general are taking a hard look at increasingly popular caffeinated alcohol beverages amid fears the combination is dangerous and targeted at underage drinkers, the Wall Street Journal reports. The AGs are calling for company records from the makers of Joose and Four Loko. At 7-Eleven, Joose has had... More »

Miller Pulls Mafia Ads Amid Italian Complaints

Commercials show Sopranos actor offering 'protection'

(Newser) - Complaints from Chicago’s Italian-American community have prompted MillerCoors to pull a Miller Lite ad campaign in which Sopranos actor Frank Vincent plays a stereotypical Mafia type, the Chicago Sun-Times reports. In the two spots, he asks a store clerk and bartender if they need “protection.” They say... More »

Beer Giant Kills Caffeine, Alcohol Combo

MillerCoors takes boost out of energy beer

(Newser) - Beer giant MillerCoors has agreed to snuff out its controversial Sparks line of high-alcohol, high-caffeine drinks. Attorneys general in 25 states complained the stimulant dangerously masks intoxication and accused the company of marketing the beverages to teenagers, the Chicago Tribune reports. Anheuser-Busch has already agreed to remove caffeine from Tilt... More »

Tastes Great or Less Filling? Old Ad Slogan Coming Back

(Newser) - Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company... More »

MillerCoors Taps Chicago for New Headquarters

Conglomerate to merge operations from Denver, Milwaukee

(Newser) - Chicago will be home to the new corporate headquarters of beer conglomerate MillerCoors, the Tribune reports. The Windy City edged out Dallas to serve as a neutral location for the nerve center of Denver-based Molson Coors and Milwaukee-based Miller. Chicago attracted MillerCoors because it has "access to an attractive... More »

Cheers: Feds OK Miller, Coors Merger

Feds approve plan; new company would control 30% of market

(Newser) - The US Justice Department today approved a merger between Miller and Coors, opening the door to a union that will command almost 30% of US beer sales, the Wall Street Journal reports. Anheuser-Busch, the country’s largest brewer, controls about 50%. Regulators said the merger—expected to be wrapped up... More »

Miller, Coors Merge US Ventures

New beer behemoth could challenge Anheuser-Busch

(Newser) - Molson Coors Brewing Co. and SABMiller PLC today agreed to combine their US operations and form beer behemoth MillerCoors, which could dent the traditional dominance of Anheuser-Busch. The Budweiser manufacturer—which controls almost 50% of the US beer market, compared with Miller’s 20% and Coors’ 11%—may feel pressured... More »

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