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More About:  battle of the sexes • lungs • placebo • suggestion • taste • brewery • Carlsberg • spicy food • SABMiller PLC • beer • wine • baby boomer

Your Lungs Have Their Own Taste Buds

Scientists find bitter tastes open airways, could treat asthma

(Newser) - The lungs have taste buds, identical to a type found in the tongue, a group of scientists have found. Lungs only have the type of taste bud that can taste bitter tastes, and the taste signals don't travel to the brain—instead, they dilate the air passages more effectively than... More »

Women Are Better Beer Tasters

So says MillerCoors, which has a lot riding on it

(Newser) - Men guzzle way more beer, but women seem to have a better nose for it. One major brewer—SABMiller, which makes Miller and Coors, among other brands—has concluded that women are better able to discern when a batch is skunky or just right, and as a result, the company... More »

Tasty Wine All In the Pricetag

Swapping price tags changed drinkers' opinions during study

(Newser) - The price of a bottle wine directly affects our enjoyment of it, a new study concludes. Volunteers were offered three different wines, with four different price labels, mixing up the order to see what effect price had on people’s tastes. Watching volunteers' brains via MRI scan, the researchers saw... More »

Lots Like It Hot: Taste-Starved Boomers Fuel Spicy Sales

Generation burns for spice as senses fade

(Newser) - Baby boomers and their aging senses are fueling a major sales surge in spicy foods and sauces, turning up the heat on mainstream restaurant menus and supermarket salsa aisles. Market experts theorize that as the generation experiences a diminished sense of taste, consumers are using their enormous buying power to... More »

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