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Stories related to: marketing

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Stories 41 - 59 of 59

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  • December 2007

    • Pollution Fight Gains Star Power

      Advertising Age  |  Dec 11, 07 7:45 PM CST

      Pollution Fight Gains Star Power

      (Newser) - It's a push for green living, but with a uniquely Hollywood twist. The powerful William Morris talent agency has joined forces with stodgy government entities such as Amtrak and LA's public transportation system to push the eco-friendly benefits of mass transit. Advertising Age profiles the work in Hollywood of Kevin Murray, a former state senator who forged the unusual alliance. More »

      Tags

      California  • Los Angeles  • environmentalism  • marketing  • air pollution  • Democrat

    • Dude, You're Losing an Account

      Wall Street Journal  |  Dec 3, 07 1:22 AM CST

      Dude, You're Losing an Account

      (Newser) - Computer giant Dell has chosen WPP to handle all of its global advertising and marketing - bringing to one agency $4.5 billion worth of billings that had been spread among an astonishing 800 agencies world wide. The Wall Street Journal reports Dell and WPP will strike a unique partnership to create a new firm that will handle all of Dell's product promotion business. More »

      Tags

      advertising  • marketing  • Dell  • Michael Dell

  • November 2007

    • Products, Not People, to Star in NBC Drama

      Advertising Age  |  Nov 9, 07 9:06 PM CST

      Products, Not People, to Star in NBC Drama

      (Newser) - TiVo-weary advertisers might be able to buy their brands starring roles in an NBC drama, Advertising Age reports. A show based on Matt Beaumont’s novel E centers on a fictional ad firm’s work with two real-life companies. The real-life-company slots, estimated near $500,000 each, will buy some say over storylines. NBC says it’s a way to "DVR-proof" the marketers’ messages. More »

      Tags

      television  • advertising  • NBC  • marketing

    • Soon, Advertisers Will Get You Too

      Wall Street Journal  |  Nov 8, 07 12:08 PM CST

      Soon, Advertisers Will Get You Too

      (Newser) - With cable companies crowding the TV recording industry it once lorded over, TiVo has found a new revenue stream – selling advertisers info about commercial skippers. Already purveyors of minute-by-minute ratings for shows, TiVo will now offer demographic details to hungry advertisers, the Wall Street Journal reports. “I want to know which segments of my customers are skipping my ads,” one marketer said. More »

      Tags

      television  • advertising  • marketing  • commercials  • TiVo  • DVR

    • The Genius Who Gave Us the Toothpick

      Slate  |  Nov 4, 07 9:25 PM CST

      The Genius Who Gave Us the Toothpick

      (Newser) - Americans might still be whittling their own toothpicks, if not for the marketing genius and borderline con-artistry of Charles Forster, writes Henry Petroski, author of a new book on toothpick history, in Slate. Forster swore to make a fortune mass-producing the pointy sticks, but had trouble finding buyers. So he hired young men to demand toothpicks in stores and restaurants. Soon, orders poured in. More »

      Tags

      marketing  • history

  • October 2007

    • More Docs Just Say No to Pharma Reps

      Newsweek  |  Oct 23, 07 3:06 PM CDT

      More Docs Just Say No to Pharma Reps

      (Newser) - More doctors, hospitals, and medical schools are limiting or barring visits from drug-company reps as the calls become more frequent and concerns grow that they may influence prescribing. An organization of doctors who pledge not to welcome pharma reps has only 800 members, but institutional players—including some states—are taking steps to restrict marketing, Newsweek reports. More »

      Tags

      drugs  • doctor  • marketing  • pharmaceutical companies  • consumer prices

    • Insurer Opens (Virtual) Island Getaway

      Wall Street Journal  |  Oct 5, 07 11:27 AM CDT

      Insurer Opens (Virtual) Island Getaway

      (Newser) - Cruising over to Insurance Island might not sound like the most fun thing to do with your virtual life, but Assicurazioni Generali SpA is dedicated to being the rare corporate Second Life island that works, offering a car chase game, and manning the island with real employees. The 176-year old company wants to learn “what a virtual world looks and feels like.” More »

      Tags

      marketing  • insurance  • Second Life  • virtual worlds

    • Bank Gives Shy Thais Condoms

      Reuters  |  Oct 2, 07 11:10 AM CDT

      Bank Gives Shy Thais Condoms

      (Newser) - Some unusual withdrawals will be taking place later this month as Thailand's Kasikorn Bank begins giving away free condoms, branded with the bank's logo, at its 600 branches.  Called "Condoms for Confidence," the campaign to combat the spread of AIDS  seeks to alleviate embarrassment felt by many in conservative Thailand. “Women who buy condoms from convenience stores always get a strange look,” a health official told Reuters. More »

      Tags

      marketing  • Thailand  • AIDS  • banking  • HIV  • condom

  • September 2007

    • Advertisers Eye Your Cell Phone

      Reuters  |  Sep 14, 07 7:07 PM CDT

      Advertisers Eye Your Cell Phone

      (Newser) - If you’ve dreamed of having ads beamed right to your cell phone, a slew of new Bluetooth-enabled products might make you drowsy. Get close enough to one of these billboards or displays, and it’ll ask you to accept a download—a video, song, or coupon. Given cell phones' prevalence, "it's too good an opportunity to miss," says one analyst. More »

      Tags

      cell phones  • advertising  • marketing  • Bluetooth

    • Singer's YouTube Tale Hits False Note

      Wall Street Journal  |  Sep 6, 07 4:53 AM CDT

      Singer's YouTube Tale Hits False Note

      (Newser) - It's supposed to be one of those YouTube success stories: Marié Digby becomes an overnight sensation by racking up hits and scores a record deal as a result. But in reality the deal preceded the videos. Her rise to fame has highlighted both the desperation of corporations to latch onto the grassroots buzz and the willingness of the media to play along with the ruse, the Wall Street Journal reports. More »

      Tags

      music  • YouTube  • media  • entertainment  • marketing

  • August 2007
  • July 2007

    • TV Networks Twitter About New Service

      Wall Street Journal  |  Jul 16, 07 9:36 AM CDT

      TV Networks Twitter About New Service

      (Newser) - TV networks, always on the prowl for new marketing ploys, are tapping into Twitter.  Using the popular 140-word-or-less free instant messaging service, fans can receive (very) short updates and promotions from their favorite shows by text message or email. The twitter-sphere is still relatively small—there were only 370,000 users in June—but marketing execs say they're investing in early adapters. More »

      Tags

      marketing  • TV networks  • twitter

  • June 2007

    • Fox, CBS Block Condom Ad

      New York Times  |  Jun 19, 07 7:08 AM CDT

      Fox, CBS Block Condom Ad

      (Newser) - Trojan says it's conceived of a new ad to promote condom use—but has hit a big rubber wall at two of the four major networks. Fox and CBS turned away the "Evolve" spot, set to premiere tonight, in which anthropomorphic pigs fail to tempt the interest of a female barfly, until one buys a rubber and becomes a prince. Tagline: "Evolve. Use a condom every time." More »

      Tags

      advertising  • CBS  • sex  • marketing  • Fox  • condom  • Trojans

    • Kellogg Will Ease Off Ads Aimed at Kids

      New York Times  |  Jun 15, 07 7:24 AM CDT

      Kellogg Will Ease Off Ads Aimed at Kids

      (Newser) - Averting a threatened lawsuit, Kellogg will reformulate its cereals and snack foods to make them more nutritious—or keep them as is and stop targeting advertising at children under 12. The plan affects about half of the company's offerings, meaning that fans of Pop-Tarts and Rice Krispies may be getting a little healthier whether they want to or not. More »